Quick Stationery Design Tips | Design Stunning Stationery: 7 Expert Tips
Quick Stationery Design Tips | Designing stationery as part of a branding project is always an enjoyable job. Not only will you be able to express your creativity, design for print also allows you to experiment with different paper stocks and inks to build premium quality goods. Branded stationery is an effective way for a business to leave a good impression on clients and business partners. However, there are a few things to consider carefully when designing business stationery in order for the end product to reflect the essence of your brand in an appealing package.
Business stationery usually consists of a letterhead, envelopes, logo design, and business cards. These are the familiar stationery items that are, for the most part, used throughout business world. Today, more and more business owners are using well-designed stationery items to convey the image and personality of their companies and to leave a lasting impression. We’ve gathered together some useful quick tips to help you get the most out of your stationery design.
Company Logo | Quick Stationery Design Tips
Logo design is one of the most important tasks when building a business brand. The logo has to be simple, effective, and versatile, because it will be used in different methods of printing, and will have to be scalable to fit items as big as billboard banners, and small for items like pens and business cards. Regardless of where you want to use your business logo on the sheet, it is crucial to go for a design that is simple, but able to stand out. Logos are typically made of the company name and a distinctive symbol.
Letterhead | Quick Stationery Design Tips
The letterhead is the section that contains all the contact details a potential client, or business partner may need. You should include company name and address, telephone and fax numbers, website address and e-mail. It is vitally important that the design you create for your letterhead portrays the image you want to communicate. Your letterhead will not only provide the client with your name and address, it will also build an image about the quality of your products and services.
Business Card | Quick Stationery Design Tips
Many people forget the value of having a professional business card that effectively reinforces your brand image, yet this small piece of paper can be a crucial part of your collateral package. It’s often the first item potential clients get from you, so it’s your first opportunity to leave a strong, positive impression on them. You want to engage with your clients, as well as encourage them to find out more about you and what you can do for them. One of the best ways to do this is with a well-designed, simple to understand business card.
Paper Quality | Quick Stationery Design Tips
When the time comes to print your business stationery, your budget will probably affect the choice of paper, but there are options for every budget. Nothing will make or break your business stationery like the quality of the paper that you use. Because you want the paper to have a tone of formality and professionalism, you should go with a thick and glossy option. Picking high-quality paper for your business stationery can make it look more professional. A client will notice the difference between standard photocopier paper and thick, glossy, high-quality paper.
Who, What, Where, Why | Quick Stationery Design Tips
Effective business stationery has to include your contact information. Including your company address, phone number, email address, fax number, and any other ways of communication that you think are essential into the design of your stationery will make it simple for clients to reach you. Check the contact details more than once. If there is a typing mistake anywhere in your design, the last place you would want it is in your contact number or address.
Space | Quick Stationery Design Tips
Never be afraid of white space! While you may be tempted to fill in every inch of your stationery with information or images, this may result in your stationery becoming too cluttered, and a reader will lose interest pretty quickly. Choosing a design that offers elements of clean white space will help your message stand out.
Color | Quick Stationery Design Tips
Color is always an effective tool with stationery, as well as other marketing materials – it grabs attention and makes the read all that bit more interesting! Think carefully about your branding colors, and how you include them into the individual stationery designs. Bright colors – when used right – can make a business card stand out, and look more distinctive. This tactic is often used by design and creative businesses, with the aim of appearing fresh, exciting and original.