Remarkable Business Card Design | Harness The Hidden Power Of Print And Make Your Business Cards Unforgettable!
Remarkable Business Card Design | When networking, you want to engage with your potential clients and encourage them to find out more about your business and the products you’re providing. One of the most effective ways to do this is with a well-designed, simple to understand card. Your business card will often be the very first thing that potential clients see. In fact, they’re likely to see your business card before they even visit your website, flip through your brochure, read your leaflet, or just about any other marketing material; yet you’d be surprised just how many business owners choose not to invest in a high quality business card.
Within the first few seconds, your potential client is building up a lasting opinion about you. It may sound harsh, but it’s true that people often do judge a book by its cover – and you only get one chance to leave a memorable first impression. Create an effective card and you can elevate your business above your competitors before the potential client has ever seen your website! Follow the tips below to design unique, memorable, professional business cards that pack a punch!
Who, What, Where, Why? | Remarkable Business Card Design
It may sound obvious, but the first (and most important!) thing to decide when designing your business card is the information you want to include. Think carefully about which contact details are most important – you have to be able to achieve a balance between providing enough points of contact, without overwhelming your potential client. What’s most important? Your name definitely has to be there, along with the name of your company (via your logo), your phone number and your e-mail address.
Make It Readable | Remarkable Business Card Design
There are some common mistakes when it comes to designing business cards that it helps to be aware of. The first and most obvious is to make sure the information on your business card is readable. As a general rule of thumb, don’t go smaller than 8pt. Make sure the font color stands out against the background of the card as well. Light gray fonts on a white card makes it hard to distinguish letters and numbers. Also, don’t forget about the font itself: keep it professional and simple – don’t be tempted to use Comic Sans, or a complicated calligraphic font which is impossible to decipher.
Have Your Business Cards Printed On Good Card-Stock | Remarkable Business Card Design
You need your business card to be durable so it doesn’t get dented or torn in a potential client’s wallet or business card holder. Business cards printed on paper thinner than 300gsm look and feel rather thin, which can make them appear tacky and cheap. Just like a flimsy handshake doesn’t leave a good impression; neither does a flimsy business card. So, have your business card professionally printed on good paper stock.
Stick To The Standard Size | Remarkable Business Card Design
There are things you can do to a 3.5″ x 2″ card to make it stand out in a pile of other card, like using rounded corners, but going with an untraditional shape can be a double-edged sword. While handing out a large round business card will definitely be memorable, bear in mind the practicality of your chosen format. Anything bigger than 3.5″ x 2″ will not fit in standard card holders and your card may end up in the trash.
Pay Attention To The Color Choice | Remarkable Business Card Design
It’s a good idea to keep your business cards in line with the rest of your company’s branding. If you have company colors, find a way to incorporate them. Of course, if you don’t have any particular color scheme to work with, you’ll have free reign on your cards. However, make sure you’re using colors that are aesthetically pleasing. A mish-mash of bright and bold colors may make your card stand out in a stack of 50, but it could be for the wrong reasons.
Keep The Back Blank, Or Use It For Non-Critical Information | Remarkable Business Card Design
How often will people see the back of your business card? Traditional business card holders assume that side is blank. If you do want to put copy on it, be sure the information is of a supplemental nature. Use the back of the card to print more information like special discounts, checklists, schedules, etc. If you have a card that you want to use as part of your first impression, it may cost more to print on both sides, but it will be worth the effort.