Responsive Website Design | Guidelines for a Stunning Responsive Web Design
Responsive Website Design | Responsive web design is essentially about providing the best user experience regardless of whether they use a desktop workstation, a smartphone, a tablet or a smart-TV when looking through your website. Improved user experiences mean additional conversions, additional engagement and a higher chance that the user will walk away with a positive impression about your brand, service or product. Building a responsive web design also increases your probabilities for greater return of investment, since your website will become consistently user-friendly across diverse devices. As one of the most significant and constantly developing web design trends, responsive web design fully influences the online presence that your business enjoys and is a great way to amplify the efficiency of your digital marketing strategy.
Proper Content Strategy | Responsive Website Design
Content is the foundation of the web. It is the number one motive why people browse the internet. Without an understanding of the content and its construction it is impossible to provide designers with the information they need to produce a design that puts your website’s number one asset under the spotlight that it earns. To grow an information architecture and content strategy means putting the content first by creating a framework and structure based on research about your customers and their needs. Using this knowledge and starting with the minimum amount of content required to make the design useful is a solid basis, to which you can thoughtfully add larger screens and resolutions. If you are designing a responsive website, you need to think alongside the lines of ‘minimum content, maximum effect’. In order to design such websites, you need to ensure that it has only the most essential content that will help make the right impression on the visitors.
Mobile First Design Approach | Responsive Website Design
After the content has been decided upon, the next step is applying it to a mobile setting. Unsurprisingly, the mobile format is far more interesting for designers than any other, with its characteristic instability and space restrictions. That is why by starting with the mobile capability and then by building out from there – you are laying the essential foundations. The concept of mobile first design is as simple as it sounds. Putting it into action, however, is complex. Mobile first requires a rethink of the design process, and this can make it a difficult choice. Starting with a mobile first approach and designing with progressive boost covers all bases, helps you focus and prioritize the restrictions of mobile design, while you build new innovative experiences and capabilities.
Optimized Images | Responsive Website Design
As internet speeds have upgraded, we’ve gotten used to exploring beautiful, high-definition photography on large screens with little to no limits. But as the mobile revolution changes the way we interact with the internet, we’ve had to adjust how these images are served for a host of smaller, differently oriented screens. If you have a lot of images on your website, it will no longer be logic to resize them and optimize them for the web by hand. One of the solutions is to use Adaptive Images. It is a very small PHP script which detects the screen size and then automatically resizes caches and serves a scaled-down version of the image. The software can also be customized so you can set the quality of photos and browser caching.
Eliminate your Unnecessary Content | Responsive Website Design
Some content and content elements were never meant to be used in a mobile setting and would never work there. You have to understand why is it that people visit your site? What’s significant to those users? What’s their typical trip? Without these answers, you’ll be tempted to throw everything on the home page. So it’s critical that you appreciate how your different page elements are used by users, because it makes it easier to determine which elements can be removed to increase performance. What pages of your website are visited most often on each device? Dig deep into Google Analytics to understand which devices visitors are using to look at your website and what information they’re looking for. What you find will help enlighten your conclusions. And by analyzing content and performance metrics, you can determine how content is being used up, by whom, and why, as well as what content is missing. Removing unnecessary content will help your responsive website succeed. Remove any content that will not work on mobile as well as content that simply takes up space and adds confusion.