Search Engine Optimization | The Most Effective Web Presence Optimization Tips
Search Engine Optimization | Search Engine Optimization is an essential part of web development and maintenance but also something often overlooked by users. Just think of the money you can save, and how it can potentially help increase your visits and traffic when they are properly done. At its most basic, SEO means finding ways to increase your website’s appearance in web visitors’ search results. This means more traffic to your website. SEO is not considered a one-time event. Search engine algorithms change often, so the tactics that worked last year may not work this year. SEO requires a long-term outlook and dedication. Search Engine Optimization is made of two fundamental elements: producing search-engine-friendly content and obtaining high-quality inbound links.
There is a third element that you should take seriously as well: staying on the right side of Google and avoiding Google penalties at all costs, since Google is the foremost search engine and getting a penalty is pretty much a death sentence for a website, especially if it is a startup website without an established following.
Produce Great Copy Writing | Search Engine Optimization
The purpose of a ‘regular’ text is to inform or entertain. The goal of Web copy and your website in general is to get people to take an action – to sign up, make a purchase, or something similar. SEO copywriting has traditionally been about optimizing website copy by targeting keyword phrases in specified frequencies and densities. Remember that the search engines aren’t going to buy any service or product from you. Your prospects just might – so write for them instead. Learn about direct response copy writing and know that SEO copy writing is more about persuasion than algorithmic relevancy. Once you go for better copy writing, you’ll realize mind-blowing results.
XML Sitemap | Search Engine Optimization
A sitemap is a simple and logical list of all pages on your website which can be made accessible to web crawlers and users. Using sitemaps has many advantages, not only easier navigation and better visibility by search engines. Sitemaps offer the opportunity to inform search engines immediately on any changes on your website. Of course, you cannot expect that search engines will instantly index your changed pages but certainly the changes will be indexed faster, compared to when you don’t have a sitemap. Sitemaps can help improve the precision of rankings and therefore search results, meaning they are good for your overall search campaign.
Image Descriptions | Search Engine Optimization
One of the easiest ways to optimize the content of a page is to concentrate on the images. Most web pages contain images, whether they are photographs, illustrations or icons. With a few simple alterations they can help your ranking and get you some extra visitors. When you search for terms like ‘Eiffel tower’, you actually see images of the Eiffel Tower on the search listings page. For this reason, it’s essential to optimize your images for search engines. Images dress up your pages but search engines don’t really know how to deal with them unless you complete all the small details like title, caption, alternate text, description. Be ethical though; don’t use it as a chance to cram an extra few keywords onto the page as this will likely have a negative impact on your search engine ranking.
It’s every one’s desire to see their site ranking high in search engine results. But only 10% of the people actually do some serious work to achieve it. About 5% of the total websites do a rigorous on-site and off-site optimization. And only 1% of the websites compete for the top spot.