Search Engine Optimization Basics | 4 Steps to Optimizing Your Website for Search Engines
Search Engine Optimization Basics | Automated programs called spiders or crawlers travel the Web, moving from link to link and building up an index page that includes certain keywords. Google references this index when a user enters a search query. The search engine lists the pages that contain the same keywords that were in the user’s search terms. SEO is important because it is the most cost-effective way to bring in new customers that your business. SEO takes time and patience to do right.
Most people just want fast results and aren’t willing to invent the time. It never happens overnight, so before you begin planning your search engine strategy it is worth considering exactly how important the results are to you. This is because you need to decide how much energy and resources to put into SEO, so you need to know what sort of results to expect for your efforts.
1. Keyword Research | Search Engine Optimization Basics
The keywords visitors are typing into search engines are often accessible to webmasters, and keyword research tools allow us to find this information. However, those tools cannot show us directly how valued it is to receive traffic from those searches. The idea is to have particularly targeted keyword phrases that have a high search volume and low competition mix. In the most basic terms and in a perfect world, this means that: your keyword phrases describe your content accurately, a lot of people are searching for the exact phrase, and there aren’t a lot of authoritative competitors who are also optimizing for that particular phrase. Over the years Google has studied search trends and has made great determination in improving synonym identification and concept grouping.
2. Link Building | Search Engine Optimization Basics
Link building is one of the most significant things you can do in terms of off-site search engine optimization. As you probably know by now, search engines like Google inclines to rank pages higher in search results based on the number and quality of links to those pages. Through the use of a tool such as Open Site Explorer you can gain data in the server status of your most linked content. Link tracking will also allow you to identify and choose possible websites that you will want as link partners once your website is content-rich and optimized. If these sites link to your competition, then you want them to also link to you. This is also done so that these potential link partners can be checked for Meta keywords that might be related to your website and that were missed by your competition.
3. Use a Sitemap | Search Engine Optimization Basics
Sitemaps are a method to tell Google about pages on your website that might not otherwise be discovered. In its simplest terms, an XML Sitemap—usually called Sitemap,—is a list of the pages on your website. Creating and submitting a Sitemap helps make sure that Google knows about all the pages on your website, including URLs that may not be discoverable by Google’s normal crawling process. Also, a sitemap can be an effective planning tool for both designers and non-designers alike. It’s an integrated planning tool that can help organize and clarify the content that needs to be on your site, as well as help you eliminate unnecessary pages.
4. Optimize your Images | Search Engine Optimization Basics
As odd as it might seem, the filename plays a role in Image SEO so before you upload your image, pick a descriptive filename—preferably a file name you want that image to rank for—because it will help with your search engine rankings. Because search engines can’t read images, you need to use alt tags to help label your image. When it comes to SEO, it’s important to use suitable keywords to help your webpage rank on search engines. Creating descriptive, keyword-rich file names is unconditionally crucial for image optimization. Search engines not only crawl the text on your webpage, but they also search for keywords within your image file names.
Image needs a proper description, without keyword stuffing and it should be keyword rich. Add alt tags and title in all of your photos and make sure to optimize the size to cut the server load. You may have trouble competing in the regular organic listings, but you could possibly rank well in image searches if you take an extra moment to optimize your photos.
Be careful, because there’s also a lot of wrong information about SEO strategies and tactics out there. So in order to get you on the right track, follow the above important guiding principles for your website SEO.