Search Engine Optimization Ideas | The Step-By-Step Guide On Improving Your Google Rankings
Search Engine Optimization Ideas | Now that it’s possible to set up a website at relatively little cost, small businesses, as well as established companies, have more competitors than ever when marketing their products and services online. With this saturation of the market and Google pushing their organic search results further down the page in favor of the paid results, it can be challenging for businesses to be noticed online without paying Google for the privilege. But it’s far from being impossible.
The intricacies of search engine optimization can leave even the most experienced marketer feel lost, but fear not! With the right guidance and a bit of researching, you and your business can soon find yourself on the page one of search engine results! All the major search engines have custom algorithms ranking websites and web pages. And while the criteria vary for each engine, they all actually have more than a few criteria in common. Read on to find out what those criteria are!
Search Engines Love Content | Search Engine Optimization Ideas
Regularly updated content is viewed as one of the best indicators of a website’s relevancy, so make sure to keep the content regularly updated, informative and interesting. Creating interesting content that begs to be shared such as videos, blog posts and eBooks also has a big side benefit. That benefit is that people will link to your website or blog, and as a result, Google gives you better rankings the more often backlinks are created, leading from other websites to your own.
Tweak Your Title Tags | Search Engine Optimization Ideas
Don’t make the mistake so many business owners make, which is to leave the default “Homepage” title in the title tag of your website. Title tags are an incredibly important way to provide search engines with information about your website’s content and purpose. Another vitally important thing you need to optimize is the length of the page title. Google allows approximately 60-70 characters in the title before cutting it off, while Yahoo allows for up to 110 characters.
Your Page Must Have the Words Your Potential Clients Search For | Search Engine Optimization Ideas
If you want your website to end up on page one of search engine results when someone searches for a set of words, say “wedding photography”, those words must actually be on your page, not just in the title tags. Think about it from the perspective of a search engine. If you don’t put the words “wedding photography” throughout the page, how is the search engine supposed to know that the page is about wedding photography? Use a keyword tool (like Google Adwords Keyword tool) to find out what the most effective keywords for your website and for each page are, and which ones have a high number of searches and low competition.
The Importance Of Backlinks | Search Engine Optimization Ideas
Backlinks are absolutely crucial, because they essentially act as “votes” for your page that tell search engines that other webpages like and trust your page. The more websites that you have linked or “voting” for your pages, the higher your search engine ranking will be. Join any and all industry associations and forums and submit your website to any relevant directories to grow your backlink profile and improve your ranking.
Guest Blogging Can Boost Your SEO | Search Engine Optimization Ideas
Other ideas for effective link building include guest blogging. Blogs love fresh content, and for you it’s a simple way to build links, which will boost your rankings on Google. Another popular and highly successful method is to contact webmasters in your industry and simply ask them for a link. Establishing relationships with reviewers, reputable authors, enthusiasts, industry experts or anyone else who is running a website in your niche area, whether it be through social networking or message boards, is a great way to build a network of people who might be willing to reference your website in their content.
Stunning Imagery Will Appeal To Your Visitors. Well-Optimized Images Will Appeal To Search Engines | Search Engine Optimization Ideas
High-quality and interesting images can also help your rankings with search engines, but only if you optimize them well. Always describe your visual and video media using alt tags, or alternative text descriptions. They enable search engines to understand what is represented on a picture, which is crucial, because all search engines, including Google, are essentially blind, relying on words, completely ignoring images.