SEO Basics | Not Getting Found On Google? Here’s 6 Ways To Improve Your Ranking
SEO Basics | When it comes to promoting your business and your products in the current economy, you need all the help you can get. Chances are, you don’t have the marketing budget, the team or the time that your bigger competitors have. But none of those factors really affect search engines, and SEO is an affordable way for you to both level the playing field and steal marketshare. A simple definition of search engine optimization in 2015 is that it is a technical and creative process to boost the visibility of a website in search engines, with the goal of driving more potential clients to it.
Business owners in every industry are waking up to the importance of implementing some form of online marketing and basic search engine optimization for their websites. But what should you be doing to give your business the best chance of getting ahead of the local competitors? Here is our list of vital tips that you should follow to ensure your SEO and online marketing strategy stays on the right track.
Make A List Of Keywords You Want To Rank For | SEO Basics
Without thinking about it too much, write down few different words and phrases you’d search for your website using Google if you had to find it quickly. Ask your friends and family members the same question and analyze the results. Chances are there will be some overlap, and you’ll quickly see which terms are more likely to be searched for first. You can also use tools like the Google Keyword Planner or Wordtracker’s Keyword Research Tool to determine the most important keyword phrases in your particular niche. This list is really just a starting point for finding your current rankings and planning your blog posts and web pages.
Turn Everything Into Content | SEO Basics
Search engines still love unique content, and the more useful content there is on your website, the more opportunities you give potential clients to find your products and services. For example, turn support emails into a page with frequently asked questions on your website, or turn PDF documents into HTML pages (although PDF files can rank on their own), and make sure you include your target keywords throughout the content. It’s the best way to make your website relevant and include the terms people are searching for, giving them a reason to visit your website.
Blog At Least 1-3 Times Per Week | SEO Basics
The key to top rankings is creating lots of original, appropriate, informative and interesting content. Blogging allows you to do exactly that. Ideally, you want your blog to be part of your website. However, it shouldn’t be done purely as an SEO tactic, because creating content only to stuff it with keywords won’t work in the long run. Instead, write for your audience and set up a blog that brings people to your website again and again. That’s content marketing for you.
Create A Unique Title Tag And Description Tag For Every Page | SEO Basics
This one may sound like a ton of work, but it’s really pretty easy to do. Even if you have 30 pages on your website, for example, it will take you about 5-10 minutes per page. That’s only a few hours of work – not much work for all the benefits it will bring. Two biggest SEO mistakes small business owners make are naming the homepage ‘home’ instead of using a keyword-rich description, or not naming the pages at all.
Optimize All The Images You Upload To Your Website | SEO Basics
Never ever neglect Alt tags of the images on your website. Publishing images on your website using file names such as: Photo1 or IMG1287 is one of the most common mistakes when it comes to website optimization. Images with meaningful file names based on your target keywords can help you rank better, because search engines aren’t able to see the image contains, but they perfectly recognize words. Including keywords into image ALT-tag is a common SEO practice, and a rule you should never break.
Optimize Your Social Media Profiles As Well | SEO Basics
Social media is a powerful tool for small businesses to build their online presence, and it’s well worth experimenting to find the networks that work best for your business and appeal to your potential clients the most. The key to an SEO friendly social profile is to be descriptive as possible. Always fill out the ‘About’ or ‘Information’ sections of any social media network, and make sure you use words or phrases that describe your business and are also terms individuals would use to search for your business.