SEO Best Practices | Get Found Online: 6 Tips To Improve Your Website’s SEO
SEO Best Practices | As a small business owner you have to consider one simple, but crucial fact: When people perform a search using a search engine for your products or services, only one of two scenarios is possible: they will find your website, or your competitor’s. Getting a high ranking on Google is the holy grail of a strong online presence, and although there is no easy way to guarantee this, there are some things that you can do to boost your website’s ranking.
Small business owners who just began their SEO campaign will find that there is no end to the depth and complexity of search engine optimization. Many companies try to take a do-it-yourself mentality to SEO implementation that ends with them aimlessly throwing together popular search terms or stuffing random keywords throughout their pages. It sounds complicated (and, actually is), but SEO is essentially all about optimizing your content — whether it’s on your website or on social networks — in order to appear higher in search rankings.
Lay The Foundation With Quality Website Content | SEO Best Practices
When considering the ranking potential of any given website, the content is absolutely crucial. Search engine updates over the past few years have eliminated the value of popular keyword stuffing. Create information-rich content that uses keywords appropriately and in the right, well-to-do fashion. Your website’s content must appeal to your visitors as well. The importance of this can’t be overstated. Original content, such as a regularly updated blog or community activities, can go a long way towards grabbing your audience and convincing them to stick around and browse your website until thy decide to make a purchase.
Narrow Your Keyword Focus | SEO Best Practices
The single element driving traffic to most websites is not the visual appeal of the website – it’s the wording. Search engines do not see the design element of your website – they only see the words. Although your focused keyword may not have a hundred and one uses, you should always try to be as forward thinking as possible when considering your keywords. Ranking for a hundred keywords that nobody is searching for is a waste of time, so try to identify the words most likely to drive the right kind of traffic to your website and build it around those keywords. Better to rank highly for 5 words that drive traffic, than for 100 that don’t.
Build Your Social Media Presence | SEO Best Practices
Social media work has become an increasingly popular way to generate long term website traffic. As the number of people following your business profile continues to grow, so too will the potential clients that may visit your business’ website. Create a strong social media strategy that engages clients via Facebook, Google+, Twitter, Pinterest, Instagram and other popular social networks on a regular basis. The more followers and web traffic you get, the higher your pages will appear in search results.
Quality Link Building | SEO Best Practices
Quality versus quantity is the key to any successful link building strategy. Google has updated their algorithm countless times over the past few years and a strong focus has been on the quality of a website’s backlink profile. When you have more quality websites linking to your website (inbound) and you are linking to other quality websites (outbound) the more authoritative Google perceives your website to be. Higher authority means a higher SEO rank.
Create Good Navigation | SEO Best Practices
Think about making your client’s journey within your website as easy and smooth as possible. The shorter the steps they have to make to find your contact details, to register, or to complete a purchase, the higher success rate you will get. Stay away from complex navigation menus that require the user to click through multiple pages just to get basic information. Make sure your navigation offers information quickly with the fewest clicks possible. Search engines crawl your website through your navigation links, so if your clients are happily browsing, chances are that search engine crawlers are too.
Local Listing | SEO Best Practices
According to Google, 97% of customers search for local businesses online. In order to perform well in local search results it’s vital that you optimize your Google+ Local listing (formally known as Google Places). You have to make sure all of your information is filled out and you have consistent NAP (Name, Address, Phone) data for your business across all listings. When your business isn’t listed — or the information listed about it is incomplete or inaccurate — there is a risk of diminishing or negatively impacting your business’ placements in search results.