SEO Guide | Never Fear Google Again: The Smart Person’s Guide To SEO
SEO Guide | As a small business owner you have to consider one simple, but very important fact. When people perform a search in a major search engine for your products or services, only one of two outcomes is possible: they are going to find your website, or they are going to find your competitors. This is the reason why every business with a website should make Search Engine Optimization – trying to get your pages as high up as possible on Google and Bing result pages – a part of their marketing strategy.
While detailed SEO can involve complex website restructuring with a company, or a consultant that specializes in this area, there are a few simple steps you can take yourself to boost your rankings. All you need is a little effort, and some re-thinking of how you approach content on your website. Below are some ideas to get you started down the path to a website that ranks higher in search engines, and as a side-benefit, is more useful and accessible to your clients.
Lay The Foundation With Quality Website Content | SEO Guide
Write relevant, engaging content that has value to your potential clients. Write for the user first, and the search engines second. Always be asking yourself “Would my site’s visitors want to share this content with their friends and colleagues?” It is crucial that the content reads naturally, and you don’t flood the page with keywords. The idea is to identify the primary keywords that you will be targeting for the page or website, and then support those keywords with semantically and topically related keywords and phrases.
Quality Link Building | SEO Guide
Inbound links are the most significant factor in Google’s ranking algorithm. Unfortunately, that’s about everything most small business owners know about them. Quality versus quantity is vital to any successful link building initiative. Google has updated their algorithm numerous times over the past few years, and a strong focus has been on the quality of a website’s backlink profile.
You don’t want to go to a link farm, purchase links, and get your website potentially penalized, because that method is long dead. It is better to build links from authoritative sources with high quality content. That may mean fewer links, but you will enjoy long term success.
Think Social | SEO Guide
To optimize your social content, always include some of the relevant search keywords you determined for your business in your Facebook updates, tweets, pin descriptions, etc. It’s vital to remember to share content from your website or blog socially to give it an SEO boost too. With any social media platform you use, the first rule is “Don’t spam!” Be an active, contributing member of the platform. The idea is to interact with potential clients, not annoy them.
Optimize Non-text Content | SEO Guide
Images count. For that matter, so do videos, and audio podcasts. If you didn’t notice, search engines index all of them now, and when a user does a search, image and video results are often presented mixed with traditional web page results. However, spiders can only search text, not text in your images, which is why you need to make the words associated with your images as descriptive as possible. Start with your image names: adding an “ALT” tag enables you to include a keyword-rich description for every image on your website.
Search-friendly URLs | SEO Guide
Make your URLs more search-engine-friendly by naming them with clear keywords. Be sure your URLs are absolute, and not relative in your code. They shouldn’t be too long and contain multiple query parameters. For instance, it’s easy to understand what ‘http://medianovak.com/business-card-ideas/’ would contain. ‘http://medianovak.com/11789/s201.htm’ is certainly less easy to understand.
Give Away Valuable Information | SEO Guide
These days search engine optimization is all about contributing. Right now, the best thing you can do for SEO as a small business is to establish yourself as a leader in your niche. Set up a blog within your website and publish relevant, informative articles regularly. The trick is to create content which mirrors the information your potential clients are searching for online.
Create A Google+ Local Listing | SEO Guide
According to Google, 97% of consumers search for local businesses online. In order to perform well in local search results it’s critical that you optimize your Google+ Local listing. Also, optimize your website to catch local traffic by showing your address and local phone number prominently. Write a detailed Directions/Location page using neighborhoods and landmarks in the page text.