SEO Made Easy | Six Optimization Tips To Catapult Your Small Business Website To The Top
SEO Made Easy | The modern age is becoming increasingly digitized, which means that having a website is no longer optional – instead, it’s pretty much vital for growing your business. But setting up a website isn’t enough on its own – it’s easy for it to get lost under the heaps of other businesses fighting to get noticed by Google. Every business with a website should make search engine optimization, the process of trying to get your website as high up as possible on Google and Bing search-results pages, a part of their growth strategy.
At its most basic, SEO means finding ways to boost your website’s rankings in web visitors’ search results, which generally means more traffic to your website. Luckily, there are simple and effective ways to improve visibility for your business in search results, while simultaneously working on related marketing efforts in social media, ratings and reviews, as well as media outreach. Here are a few tips to help you get started.
Understand What Your Potential Clients Are Looking For | SEO Made Easy
Before you can write a meta title that will appeal to your target audience, it’s a smart idea to get a better understanding of what a potential visitor will type into a search bar. You probably understand your industry jargon and are aware that your prospects might use different terms than you to refer to your services or goods. The process of keyword research provides a rounded understanding of key phrases, search terms, and also online demand for products or services. Figure out which keywords and phrases are most worthwhile to target by examining the quantity of search volume, the difficulty required to rank and the likely conversion rate of visitors with those keywords before you start implementing them.
Lay The Foundation With Quality Website Content | SEO Made Easy
When considering the ranking potential of any given web page, the content on that page is vitally important. Search engines still love unique, informative content, and the more useful content there is on your website, the more opportunities you give searchers to find your products and services. However, you need to be careful with keywords: Putting ridiculous amounts of keywords throughout your website will get you labeled as a spammer, and search engine spiders are programmed to ignore and penalize websites guilty of “keyword-stuffing.”
Properly Optimize Information On Your Website | SEO Made Easy
Make sure you’re using a domain name that reflects your business type and its location. For example, Wendy’s Photography business should use the domain “wendyphotographynyc.com,” which includes it all. The URL structure should be kept below hundred characters long, use dashes instead of underscores and skip special characters.You should also be conscious of placing appropriate keywords throughout every area of your website: your titles, content, URLs, and image names, and not just the blog posts.
Create A Sitemap | SEO Made Easy
Adding a site map, or a page listing and linking to all the other major pages throughout your website, makes it easier for spiders to crawl and index your website. An XML site-map is crucial element of any website and should be submitted to Google webmaster tools to get the content checked. This is especially useful for very large websites that publish lots of new content or updates content regularly. Updating and re-submitting it is required every time new content is added.
Don’t Forget About The Image Descriptions | SEO Made Easy
Spiders can only crawl text, not text in your images, which is exactly why you should make the words associated with your images as descriptive as possible. Start with your image names: adding an “ALT” tag enables you to include a keyword-rich description for each image you upload to your website. And remember – even if you can’t be bothered with all the image ALT tags on your page, at least use a blank ALT (or NULL value) so people with screen readers can enjoy your website.
Links Are Vital | SEO Made Easy
Other websites linking to yours is a vital factor in getting your website rank high on search engines. The more reputable the link, the more weight it carries with the search engines and the more visible you will become. However, you should also link back to your archives as often as possible when publishing new content. As with all other SEO approaches, be sure your links are appropriate, and be careful not to cross the line into excessive linking – you don’t want your visitors to get annoyed.