SEO Ranking Factors | The Latest And Greatest Tips For SEO Survival In 2015
SEO Ranking Factors | Despite popular opinion, the death of SEO has been greatly exaggerated. However, that doesn’t mean that what worked back in 2006, 2010, or even last year is still as effective today. Marketing a business online is a whole different ball game today than it was few years ago. Even as recently as two years ago, SEO was a horse of a different color, one that made it easy to slip past the search engine censors and be a success without truly getting into the fine details of website optimization.
SEO is constantly evolving. New updates are released, new trends are discussed and new strategies are built. It is something that will constantly change. SEO has changed dramatically, and in 2014, the Panda updates alone created content chaos for many website owners. In 2015, many SEO specialists are concerned about the updates ahead, but there really is no need to worry for those who learn to set up a sustainable SEO plan. In other words, SEO is far from being dead. It’s grown more complex, but no less valuable. So with all that in mind, here are our essential SEO tips you need to know about.
Make Sure There’s Content On Your Homepage | SEO Ranking Factors
The days of keyword “stuffing” are over, but you still have to keep all your site pages optimized around one central idea and keyword. Keywords should appear in important on-page elements like the page title, heading, image alt text, and naturally throughout the page text, but you should still be sure to craft each of these items for your visitors, not just search engines. This goes for your homepage as well. Your potential clients (and search engines) have to know what you’re all about. If your home page has a slider/banner and just a couple of sentences, you have to add more useful content there immediately.
Get Smart About Keywords | SEO Ranking Factors
You can’t talk about search engine optimization without mentioning keywords. When it comes to keywords in 2015, the focus isn’t on the word verbatim so much as it is the phrase or long-tail keyword searches. A long-tail keyword search simply gives people the opportunity to find more-specific content for what they are looking for. Keywords no longer need to be the exact same variation as displayed in your keyword tool. For example, the plural keyword, “wedding photography services”, is equivalent to “wedding photography service” in singular form. In addition, even if a user misspells, Google will still help them find your website despite the variation of the keyword optimized on your website.
Mobile Devices Are More Important Than Ever | SEO Ranking Factors
Google is taking a hard look into how user-friendly your website is, so it’s more important than ever to have a responsive website. With nearly 40% of organic traffic coming from mobile devices in 2014, it should come as no surprise that mobile-friendly websites already rank much better with Google. To ensure you are mobile optimized, you should be avoiding common mistakes described by Google including faulty redirects, mobile-only 404s, blocked media, and slow mobile load times.
Optimize Your Images | SEO Ranking Factors
It’s amazing how many times we see websites packed with images that don’t include alt text. Remember, Google can’t see what’s in your images, so alt text helps provide a better understanding of your page content. While you should not hide your heading tag in an image, you should still give search engines more opportunities to link to your website by adding keywords in the image alt text and file name itself before uploading the image.
Optimize The Title Tags | SEO Ranking Factors
The title tag, or your post title or article headline, is the blue link featured as a search result on Google. A title should have no more than 70 characters and shouldn’t contain repeating keywords (or you will be penalized for keyword stuffing). You’ve got about 500 pixels of width for your title tags; anything longer will be truncated when it’s displayed in search results. The title tag should summarize the page — it shouldn’t be a huge chunk of keywords you’re trying to rank for. Put your main keyword phrase at the beginning and your business name at the end. If you’ve got 100 keywords stuffed into your title tag, you just look desperate.
Increase Speed | SEO Ranking Factors
Since 2011, Google has made it obvious that website speed matter in search rankings, and today, with a bigger emphasis on the user experience than ever before, loading time will continue to be a vital ranking factor. Users don’t like to wait, and we are becoming more and more accustomed to the fast load times, which means your website will be left in the dust when a visitor is forced to wait forever for the page to load.