SEO Secrets Revealed | Search Engine Optimization In 2015: Maximize Your Exposure On The Internet And Attract Your Target Audience
SEO Secrets Revealed | Despite popular opinion, the death of SEO has been greatly exaggerated. However, that doesn’t mean that what worked back in 2006, 2010, or even last year is still effective today. SEO is a rapidly changing practice – thanks in part to the hundreds of updates Google releases every year to its search engine algorithm. New updates are released, new trends come and go, and new strategies are planned each year. Simply put, SEO is something that will never stop evolving. People are often concerned about these changes, but there is no real need for worry if you set up a good and sustainable SEO plan.
The online landscape has seen some major changes over the last few years. Social networks are booming, mobile is taking over, Google is releasing and killing off apps like there is no tomorrow, and SEO is as challenging to keep up with as ever. Those who understand the importance of best practice in SEO maintain a greater competitive edge at the end of the day and benefit from better rankings, greater brand recognition and boost in conversion rates. With that in mind, check out these simple, yet incredibly effective SEO tips your business will need to take on board in 2015 and beyond.
Mobile Optimization Is Crucial | SEO Secrets Revealed
In the past, mobile SEO was about serving the right URL to the mobile user or having a responsive website, whereby the layout adapts to the display of the device used to access it, to provide visitors a better experience regardless of the screen size. Now Google reports to users and webmasters whether a site is mobile-friendly, and if your website hasn’t been optimized for mobile devices, don’t expect it to rank well in Google. Many businesses are still pretty much overlooking mobile, which gives you the chance to leverage this right now. Start working on optimizing your website to provide your mobile visitors with an excellent browsing experience and develop a solid mobile SEO strategy.
Content, Content, Content! | SEO Secrets Revealed
Find something interesting in your industry and write about it. People have become impatient with spam and have learned to spot it more quickly, resulting in higher bounce rates, lower time and page sessions for many websites. In order to stand out online nowadays, the content has to be thorough, as well as engaging and useful. Whatever changes happen to search engines algorithms, having a good quality content will always be the key ingredient of online success. Google can detect the quality of the website content now as well, which means it will effect your rankings more than ever. Content is still king, so make sure you have good, well-written, and unique content that will focus on your target keyword or keyword phrase.
Small Business SEO Will Be Local | SEO Secrets Revealed
The importance of optimizing your website for local searches will continue to be important in 2015. Today’s internet users are performing more and more searches for local solutions with an increasing number of those searches on mobile. As a result, search engine algorithms are continually evolving to favor local results, identifying them as more relevant to the end-user. Small business owners will definitely want to focus on dominating local search queries, as much more attention is being given to local directories and citations. It won’t do you any good to bang out a ton of citations if your website doesn’t incorporate the local signals that Google expects it to have.
Social Media Presence | SEO Secrets Revealed
Social networks are quickly becoming the main marketing channels for many businesses, and in 2015 search algorithms will be more prevalent when including social media signals. Search engine algorithms hold social media with great importance, specially if you are having a large fan base on social networking websites, which means you should make social media one of your top priorities in your online marketing strategy. This will not only improve your search engine rankings, but it will also improve your brand’s reach, present opportunities to build links and generate more business as a result.
Earning Links | SEO Secrets Revealed
With all of the SEO algorithm changes, much of what you knew about SEO is different. However, the one thing that stays the same is the use of inbound links. Google continues to use natural, quality inbound links as a vital ranking factor. In 2015, you should closely monitor inbound links to make sure that they are constantly growing and that the inbound links come from quality websites. Earning one link on a high-quality website will get you more organic traffic than hundreds of outbound links to run of the mill websites.