SEO Tips | Common SEO Obstacles Even Big Brands Face And How To Overcome Them
SEO Tips | There is a major buzz around SEO for marketers around the world. Every business with a website should make search engine optimization – getting your website as high up as possible on Google and Bing search-results pages – a part of their growth strategy. At its most basic, SEO means discovering ways to increase your website’s appearance in web visitors’ search results, which also means more traffic to your website.
However, some people never profit from their SEO attempts, because they make some major mistakes. In fact, there are many issues you can almost expect to see on a website that has never been optimized or touched by an SEO. Being aware of these common SEO issues is a key start to ensuring your website earns high visibility in the search results. No matter how much search engines change their ranking equations, there are a number of basic SEO mistakes you’ll want to avoid. Here’s a look at some of the most common errors and some advice for how you can avoid making them.
Duplicate content | SEO Tips
Duplicate content in the context of SEO, means the same content appearing in more than one webpage within same or different domain (website). The most common problem with duplicate content is that search engines can’t decide which content to index, eventually not showing this web page in search results at all. Using the same title on multiple pages is another common SEO mistake. The title tag is by far one of the most important factors that will help your rankings increase. Google and other search engines use this tag to determine what your page is all about, so, of course relevancy is also the key.
Failing to conduct proper keyword research | SEO Tips
The internet runs on keywords. Websites show up in search engine results only when they’re relevant to keyword searches. Targeting the wrong keywords will result in effort with no results. Considering that proper keyword research can make or break your SEO campaign, it is in your best interest to learn all you can on the subject of proper keyword research. Before creating SEO content, extensive research enables you to find keyword combinations or phrases that people are most likely to use.
Having thin content | SEO Tips
This is defined as pages that simply don’t have a lot of text on them, or sites with lots of pages that are not that different from one another, even though they are not considered duplicates. The best sites for users, and consequently for search engines, are full of oft-updated, useful information about a given service, product, topic or discipline.
Outdated content reduces your website’s value and can lead to fewer visitors and decreased sales. Adding new content to your website exposes it to a wider range of keywords and potentially more search-generated traffic. One way to make sure that your website gets new content frequently is to integrate a blog. An executive blog is an amazing way to reach out to your clients, create more chances for internal and external linking, while giving your website a more personal voice.
Focusing on search engines instead of your visitors | SEO Tips
Sometimes people go off the deep end after learning about SEO. They start creating overly keyword-rich pages in an effort to move their rankings upwards. This can quickly make for a poor user experience, resulting in a decrease in conversion rates and the website being less attractive for others to link to.
While search engine optimization is important, your visitors matter most. The bottom line is, your SEO efforts shouldn’t undermine the quality of your content to the point that readers no longer want to stick around and engage with your website. As a website owner, this is what you should focus on – making sure you provide your visitors with the best possible experience. Focusing on the end user is your best long term strategy.
Not starting early enough | SEO Tips
Even companies that are aware of SEO’s importance have a tendency to start the process too late. Small business owners may think that SEO is about keyword selection and copywriting, but not realize that SEO also plays a critical role in technical implementation decisions. These are issues like having a crawlable site architecture, eliminating duplicate content, configuring your CMS, and so on. There is an old saying that applies very well here: “You can do it right, or you can do it over.”