Simple Blog Design Guide | 6 Blog Design Ideas For The Uninspired Business Owner
Simple Blog Design Guide | When you’re setting up a website for your small business, it can be easy to overlook the blog page. However, a blog can be a crucial tool to help you grow your online presence, so be sure to pay close attention when designing the blog. Most people will decide whether to stick around on or abandon a website in the first few seconds after landing there, so if you’re serious about growing your client base through blogging, it’s essential you optimize your blog to convert visitors into regular readers, subscribers and paying clients.
While quite a few design decisions can be made based your individual preferences, there are a few web design best practices you should try to follow and certain mistakes to avoid. If you want your visitors to stick around for longer and actually read your content, you need your website to leave a great first impression. Your blog has to look elegant, be easy to navigate, and show off useful and informative content. Keeping these crucial factors in mind can ensure that your website blog is set up to provide the optimal user experience and keep readers coming back for more.
Use 2-3 Colors, Max | Simple Blog Design Guide
Your blog should have a primary color, a shade of grey, and a call to action color. The main color is the first color you want your visitors to see and the last color you want them to remember. The shade of grey will help you subtly emphasize and de-emphasize specific aspects of your design. The call to action color will be used sparingly as, you guessed it, the color you want people to look for when they’re deciding what to do next. If the background color of your blog is gray, for example, consider using a dark background for your call to action. To make it really stand out, make sure this is the only element on the page with that background color.
Don’t Make Navigation Hard | Simple Blog Design Guide
Visitors should be able to navigate your website without any effort at all. Content should be organized intuitively. In order to do this, you will need to anticipate the needs of your visitors. Since the navigation bars and/or sidebars are visible on every page, the information we choose to include in these areas has to be meaningful and useful. If your visitors want to view posts published on a particular date, would they know where to go? What if they wanted to see all your posts under a specific tag?
Make Your Content Look Good | Simple Blog Design Guide
Over the years, people have become pickier about the webpages they choose to visit. It’s no longer enough to just have informative content. The presentation of that content is just as crucial. Don’t be afraid to leave some parts of the design empty where it warrants it. You should also use white space as borders to help highlight key parts of your blog. Remember, less oftentimes really is more. You have to make your content look engaging and compelling. Make it stand out.
Use 2-3 Fonts, Max | Simple Blog Design Guide
At most, use one font for your logo, one for your headlines, and one for your body content. Any more and your blog’ll look too cluttered. Quick Tip: The most readable font under 14px is Verdana and larger than that, Arial is the most readable. Sans serifs like Arial and Tahoma look detailed and clean, but if you saw a good fancy serif you liked, use it, but reserve it for larger header text where the serifs aren’t as easily broken up by the pixels of a screen.
De-Clutter Your Blog | Simple Blog Design Guide
When in doubt – subtract. That’s the best design advice you’ll ever get. You’ll want to pay attention to the ratio of ads to content on your website as well. Too many ads will lead to an off-putting and cluttered website. They might bury the information your guests are trying to access or lead them to exit your site. Make it easy on your audience. Don’t let it get too cluttered.
Make It Responsive | Simple Blog Design Guide
With three million mobile web users and counting, your blog will be missing out on vital traffic – and conversions – if it’s not responsive. Work closely with a designer and developer to help come up with a design that is both eye-catching and functional, regardless of the device your visitors are using to view your website.