Simple Branding Guide | Dare To Be True To Yourself! Ridiculously Easy To Follow Tips For Branding Your Photography Business
Simple Branding Guide | There might be many photographers out there offering services similar to yours, but there are is only one you! All your flaws, strengths, and experience is what makes you unique. The great news is that you can use that to your own advantage. And being unique is a good thing – not just in life in general, but in business as well. After all, they say you need to be odd in order to be number one. Especially when you’re entering a saturated market such as the photography industry.
There’s no denying that the photography industry is an increasingly cluttered industry – and it shouldn’t come as a surprise. The equipment is more affordable than ever, and it’s never been easier to use. All you need is some extra cash to get your hands on some equipment, a few YouTube tutorials and you can start shooting. However, you’ll need much more if you want to turn a hobby into a solid source of income. Sure, your ability to take stunning photos is important. But at the end of the day, it will take you only so far. If you want to become successful, you need to get yourself in front of your potential clients and grab their attention.
Brand Is No Longer About Empowerment – It’s About Survival | Simple Branding Guide
Branding might sound like something reserved only for the multimillion-dollar corporations, but it’s becoming increasingly important, regardless if you’re running an international company or a local brick-and-mortar store. Simply put, it’s the identity of your photography business. However, unlike what many small business owners think, your brand goes far beyond a logo. It’s your promise to your potential clients. It’s the experience your clients have working with you. It’s your visual identity. It’s your only chance of standing out in a saturated market!
Start With Your Identity | Simple Branding Guide
Your logo might be the most visible element of your brand, but it’s far from being the only one. In fact, before you can even start thinking about your brand, there are a few things you’ll need to sort out first. You see, a logo isn’t just a random graphic slapped next to the name of your photography business. Your logo needs to accurately represent the nature of your brand and appeal to your target audience. Is your brand fun, edgy or classic, couture, polished, romantic, modern or vintage, stylish or hyper-realistic? Your logo needs to fit the traits of your brand if you want it to resonate with the right people.
Keep in mind, though, that your brand isn’t just about you. Yes, running a photography business might be your dream, but you won’t be successful at it if your potential clients never heard of you or are actually turned off by your brand. In order to set up a brand that appeals to your potential clients, you need to figure out who they are. Sounds obvious, right? You’d be amazed just how many photographers try to set up a brand that appeals to both high-school seniors, for example, and brides to be. Not many brands will appeal to both demographics, so get to know your ideal clients in terms of age, gender, location, and even marital and financial status.
Consistency Is Key | Simple Branding Guide
Once you determine who your ideal client is, what appeals to them, and what your brand is all about, you can start setting up a visual identity for your photography business. Sure, your photography is critical for your success, but the most visible element of your brand won’t be your photos – your logo will. However, once you finish working on your logo, find a way to incorporate elements from your logo in other brand items as well. For example, the color scheme you used in your logo can be used throughout your custom stationery items, on your website, and even on social media. This will help tie everything together into a cohesive visual identity.
Come Up With A Unique Voice | Simple Branding Guide
What you say is important, don’t get us wrong. However, don’t underestimate the importance of the way you say it. You can spend endless hours coming up with the perfect message, but if the voice you use isn’t appropriate for your brand, your message won’t resonate with your target audience. We’re talking about the language and the tone you use when engaging your potential and existing clients, whether on your website, in a brochure, on social media, or even when greeting a client in person. Don’t use one tone of voice on social media and go completely the other way around on your website to make it sound more trustworthy, because you’ll only come off inauthentic.
Always Put Customer First | Simple Branding Guide
So far you’ve got your visual identity, message and voice – so far, so good. However, focusing on the way brand your photography business will get you only so far – you can put together the most appealing message and use the right tone of voice – but if you fail to provide your clients with the service they expect, they’ll not only never come back, but they’ll tell others to go to other photographers instead of you, which will bring down your business a lot quicker than you think! On the other hand, there’s no marketing tool more powerful than a happy client, so make sure you always put clients first, not the money they bring in.