Simple Business Branding Tips | Finding Your Unique Voice: Creating A Brand Called You
Simple Business Branding Tips | There are many myths out there about how important branding is in order to succeed, how much work it takes, and the best ways to approach it. But every business, from a fresh-faced tech-startup to Apple, should keep in mind that smart branding can make or break a product or service. However, small business owners tend to think that branding is something only large companies can afford. Large companies may have the budget to hire creative agencies that develop and manage their brands, but you don’t have to be a marketing professional to boost your business’ visibility and value through branding.
Branding is how you present your business — your name, imagery, reputation — to the world through logos, ads, marketing materials, websites, apps, and social media. What steps are you taking to brand your business in a memorable way? Get smart about branding, and you’ll quickly be on track to make your brand a household name! You can be a great marketer, if you work smarter, and not harder, while winning over more potential clients, and creating more quality work. Here are five steps to getting your marketing plan on the road to success.
Clearly Define Your Brand | Simple Business Branding Tips
Decide exactly what you want to communicate, and who you want to communicate it to! Who is most likely to purchase your product, or service? Then, break down what your business does, and pinpoint its strengths and weaknesses, so you can choose the best approach to promote the former, and diminish latter. Your brand’s logo has to also be a thing of great interest for you. As you probably noticed with most successful brands, their logos are clean, attractive, memorable, and almost always unique.
Stand Out | Simple Business Branding Tips
Standing out means being different. If your brand is going to be successful, you have to be able to pinpoint what it is that makes what you do unique. What differentiates you from others in your industry? Today, the one sure way to fail is to be boring. Your one opportunity for success is to be amazing at everything you do. Word of mouth is often a small businesses greatest lead generator, so having high quality products and services that people talk about is an essential element of your brand, and why you are in business in the first place. Even the most outgoing and charming small business owner is never going to be successful in bringing clients back, unless the product or service they offer delivers and exceeds expectations.
Consistency Is Vital | Simple Business Branding Tips
Keeping your brand and brand story consistent is critical for your brand’s success. If you have a whimsical website, your logo and business cards should also be whimsical. Tie in elements from your website or logo on your social media platforms. The more consistent all of your branding is, the more people will begin to remember your business. In terms of messaging, reuse key phrases that are your unique selling points, whether they’re used in your brochure, on your website, or in ads. Put your company slogan or tagline on everything — it’s your brand promise boiled down to a catchy, memorable phrase.
Deliver A Better Experience | Simple Business Branding Tips
Yes, it’s annoying when things go wrong with a purchase, or brand experience — maybe something got lost in the mail, or a credit card was accidentally charged twice. But mistakes like these are actually blessings in disguise; you can use the opportunity to show off your customer service skills and turn the customer’s experience around, and win them over. 80% of business comes from 20% of clients, so reward and thank your best clients often. Give your clients a memorable experience, and they’ll turn into repeat clients, and maybe even bring in their friends too!
First Impressions Can Make Or Break Your Brand | Simple Business Branding Tips
If you’re posting high-quality content to social networks, and offering great service or product that your potential clients can’t pass up, then you’re equal to some of the biggest brands in the eyes of an impartial consumer. It doesn’t matter that the bigger business has a bigger budget for marketing; what matters is that you’re offering more value with equal quality. You’ll win. Chances are you can even improve the first impression potential clients have with your business card. Your card is your ambassador, and it should tell a great story about you, so make sure to invest in a great designer to help you with your stationery items.