Simple Business Card Design Ideas | Beginner’s Guide To Designing Effective Business Cards (And 3 Examples Bound To Wow You)
Simple Business Card Design Ideas | We all know how crucial first impressions are. In the world of business, this first impression is typically made by your business card. In other words, a business card is one of the most cost effective ways of marketing your business, yet most of young business owners fail to use this gem of a weapon to its full potential. Many don’t even carry around business cards anymore, which is a dangerous mistake: Business cards aren’t just for providing potential clients with your contact details; they also launch conversations and spur relationships.
While it’s true that we don’t use them functionally the same way we used to, they still act as ambassadors of your brand and your business, and they’re an extension of your professional identity. However, creating a business card is never as easy as pasting your logo and contact details onto a document and sending it off to the printer. There are quite a few things you need to keep in mind when creating a card – depending on the design, your industry, and even the printing company. Here’s everything you need to know!
Who, What, Where, Why? | Simple Business Card Design Ideas
It may sound obvious, but the most important thing to consider when designing your business card is the information you want to communicate. Include only the details that are absolutely vital – for instance, email, phone, cell, website, address, name and job title. Think carefully about which contact details to include – you have to find a way to strike a balance between providing enough points of contact, without making your card look overwhelmingly cluttered. There is very limited space on a business card, so by limiting the amount of textual information, the overall design will be cleaner and easier to read.
Make It Readable | Simple Business Card Design Ideas
As a general rule of thumb, don’t go smaller than 8pt. Also, don’t forget about the font itself: keep it professional and simple – don’t be tempted to use Comic Sans, or a complex cursive or decorative font that’s impossible to read. Be sure the color of the font stands out against the background of the card as well. Light gray font on a white card makes it hard to distinguish letters and numbers.
Stick With The Standard Size | Simple Business Card Design Ideas
The average business card size is 3.5” x 2” — which in turn means that wallets and business card holders are specifically made to accommodate this size. If you business card won’t fit into these items, it may get tossed in the trash — making you lose out on potential clients. Working within this tiny canvas you can still get creative with the space: start by considering the most important information you want to include, and then work your design around presenting this information in an outstanding way.
Have Your Business Cards Printed On Good Paper | Simple Business Card Design Ideas
If the card feels flimsy or like you printed it yourself on your office printer, it will leave people with impression that they are dealing with a business that will disappear as soon as you find a real job, so have your business card professionally printed on good heavyweight business card stock. A business cards printed on paper thinner than 300gsm look and feel rather thin, which can make them feel tacky and cheap. Try thinking of your card as you would a handshake – nobody likes a limp handshake, so why would they like a limp business card?
Use The Back For Non-Critical Information | Simple Business Card Design Ideas
How often will people see the back of your business card? Traditional business card holders assume that side is blank. If you do want to feature content on it, be sure the information is of a supplemental nature: while you need to have written content on one side of the card, think about saving the other for something more visual. Consider even using the space to feature an image of your product, or something related to your business. Or, put your company logo on the back of the card.
Be Careful With Special Finishes | Simple Business Card Design Ideas
Lastly, you want to consider the finish — is uncoated, matte or glossy better for your brand? Special finishes include go from foil blocking and spot-UV to metallic inks, and can significantly affect the price of printing. What they offer, however, is the opportunity to make your card more tactile, visually impressive and memorable. Keep in mind, though, that it’s always nice to be able to jot down some additional information on your card if need be. Certain types of finishes or coats won’t allow this—such as glossy and certain matte finishes.