Simple Business Card Design Tips | Small But Mighty! How To Design Business Cards That Pack A Punch
Simple Business Card Design Tips | For experienced networkers, the business card will always be an irreplaceable tool. Sure, social networks such as LinkedIn and Facebook are popular, but there will always be something special about exchanging a tangible object that creates a more personal bond. We all know how crucial first impressions are. In business, this first impression is usually provided by your business card. Few design projects are as nerve-wracking and important as creating your own business card. Just like the clothes you wear, your business card can tell a lot about your business.
There’s no denying that your business card is one of the most important marketing tools, especially in the earlier days of your business when you might not be able to afford more costly marketing materials. It is a springboard to new connections and business opportunities. A good business card will leave a lasting impression — but a poorly designed card can stop your networking efforts in their tracks. A recent trend of do-it-yourself card printing is a troubling phenomenon, considering how easy it is to spot cheaply produced cards. And when you hand these to your clients, what message does that say about the quality of your products or services?
Invest In Quality | Simple Business Card Design Tips
Cheaper isn’t always better when it comes to first impressions. Give your potential clients a great first impression the moment you hand them your business card. Start by considering the paper thickness. Thicker cards tend to feel more luxurious – making your business seem more professional. 400 gsm is the standard thickness of business card paper, so try not to go with anything less than that. You need your business card to be sturdy so it doesn’t get dented or torn in your wallet or business card holder. Just like a flimsy handshake doesn’t leave a favorable impression; neither does a flimsy business card.
Cover Your Bases | Simple Business Card Design Tips
The average business card is just 3.5″ x 2″ – however, working within this tiny canvas doesn’t mean you can’t get creative with the space: start by considering the most important information you want to include, which will typically be a name, phone number and email address, then work your design around presenting this information in a memorable way. Think carefully about which contact details to include – you have to achieve a balance between providing enough points of contact, without cluttering your card.
Keep It Current And Professional | Simple Business Card Design Tips
Unless you’re designing a personal or couples’ card for friends and family, use an email address that includes your own domain. Nothing screams “startup” as loudly as an email address that ends with hotmail.com, yahoo.com, or even gmail.com. Don’t hand out business cards that have out of date details on them either, such as old phone numbers, email addresses or location, and make sure you don’t cross out old information and try to re-use cards (unless you run a recycling business and then it could actually be a really good idea!).
Brand It | Simple Business Card Design Tips
Whatever you do, keep in mind that the business card serves as a connection between your business and your clients, so make sure that the business card itself is an extension of your brand. A business card reinforces your brand by introducing brand elements, such as logo, colors and fonts. Anything beside that is an extra and should be treated as such. It is crucial that your business card is consistent with your other branded materials, which helps boost your brand’s exposure and helps potential clients remember you and your business better.
Make Your Card Readable | Simple Business Card Design Tips
Use font sizes that are big enough to be easily readable without using a magnifying glass. Also, don’t forget about the font itself: make sure you’re using a font that’s professional and simple – don’t be tempted to use Comic Sans, or a detailed calligraphic font which is impossible to read. Be sure the text color stands out against the background of the card as well. Light gray font on a white card makes it hard to distinguish letters and numbers.
Avoid Using Borders | Simple Business Card Design Tips
Last but not least, we want to leave you with an exceptionally simple, but often overlooked design tip: try to avoid using borders in your business card design. This is for a purely practical reason – no matter how much attention is paid, printing is never 100% completely precise. A perfectly symmetrical border on your screen may come out lopsided when printed, thanks to minute movements in the printing machine.