Simple Business Card Guide | Vital Steps To A Powerful Photography Business Card!
Simple Business Card Guide | Even though there are people out there claiming that the good ol’ business card is just a relic of a long gone era, we still receive dozens of them each week, whether we’re meeting a potential client for a quick meeting, attending a networking event, or an industry conference. No matter how many business cards we’re handed each week, though, we decide to keep only a handful of them. Have you ever thought what it is that makes us keep one business card and throw away another? The answer might surprise you!
There are a few different reasons why you might decide to keep a business card – you could be interested in the person handing the business card to you, or the services and products they’re providing; however, it might be the card itself that got you to hang onto it. We all have a few of those cards we keep around just because the design is far too good to throw it away, even if we never intend to call the person that handed it to us. So, what’s the secret of those business cards? Read on to find out! Today, we’re sharing our favorite tips and tricks and we’re offering you an insight into our design process.
Take Care Of The Prep Work | Simple Business Card Guide
Before you get into the nitty-gritty details of the actual design of your business card, you’ll want to sort out the most essential basics – the information you want to include on your card. At the end of the day, the business card is a communication tool, and in order to be effective, it needs to provide potential clients and business partners with all the important contact details they need. However, since there’s only so much space available on the business card, you need to be deliberate with the details you decide to include.
So, what’s most important? Your name, as well as the name of your business need to be there! In order to boost brand exposure, you’ll also want to feature your logo, and your slogan where applicable. Remember that not everyone is a fan of email, so in addition to your email address and your website, include a phone number you can be reached at, and you can even consider including your social media links if you use social networks to promote your services and products. If you’re pressed for space, you can consider leaving out your physical address, especially if you don’t have a studio.
Represent Your Brand | Simple Business Card Guide
Think of your business card as an extension of your brand and your unsung sales force. After all, it will stay in your potential client’s wallet long after the meeting is over, so make sure it’s the most accurate representation of your brand and everything you stand for. This can mean making sure your business card matches all of your other branded materials. By keeping everything consistent, you will turn your brand into a memorable and recognizable visual experience, and the best part – you don’t need to use any tricks or gimmicks to achieve that.
Have you already defined your brand’s style guidelines? If you haven’t, make sure you go back and sort it out before you do anything else. Whenever we design a logo for a client, we make sure we put together branding guide to help them keep everything consistent with their new logo. We include all the colors we used in the logo, so they can use the exact same color scheme throughout their branded materials, but we also list the fonts we used, and we even include additional inspiration.
Fonts Can Make Or Break Your Card | Simple Business Card Guide
I’m not going to lie, I’m a die-hard fan of typography, but as appealing and creative as fonts can get, you’ll still want to make sure you don’t get too carried away. We all have that intricate calligraphic font we stumbled upon on Pinterest, but if it’s difficult to read, you’ll want to skip it when designing your business card and opt for a simpler, more readable font. Your potential clients need to be able to read your phone number or your email address at a single glance the moment they decide to book a session, so don’t make it difficult for them!
Another thing when it comes to readability is the font size. While you may be tempted to shrink down the size of the text in order to fit in more details on your card, keep in mind that even though smaller fonts might be readable on your computer screen, when the time time comes to print out the cards, all the text is more than likely to turn into illegible smudge. When designing business cards for our clients, we never go below 8 pts, especially for the more important details. In addition to font sizes, we also pay special attention to colors.
Don’t Be Afraid To Add Some Color | Simple Business Card Guide
Color too can affect the readability. For example, using light gray text on a white background is the perfect recipe for a disaster, so we make sure there’s plenty of contrast between the content and the background to ensure effortless readability. However, color can do much more than that! When used right, color can make your business card stand out from even the largest pile, it can emphasize important pieces of information, and guide the attention. Just make sure you don’t go overboard and end up overwhelming your potential clients.