Simple Business Card Ideas | How To Advertise Your Business When A Business Card Is All You Have
Simple Business Card Ideas | Business cards are one of the simplest, most effective ways business owners market their companies, their products, and services to potential clients, and business partners. Whether you’re at a networking event, hosting a seminar, or meeting a potential client for the very first time, a well-designed business card is crucial. It’s often the first thing potential client gets from you, so it’s your first opportunity to leave a strong, positive impression on them.
One of the best ways to do this, is with a well-designed, simple to understand card. We live in a world where small business owners can design their own business cards, and order them from well-known online printers for under £20. However, these cards tend to be of an inferior weight, and generally use outdated clip art. Successful, well-connected business people never leave home without a stack of effectively designed business cards in their wallet or purse, but what exactly makes a business card effective? These simple tips should give you some guidelines when looking to redesign your company’s business card.
Information | Simple Business Card Ideas
The main goal of a business card is to make it easy for people to reach you. Include only the contact information that is really necessary. Make sure your name, job title, and company name, as well as your logo are clearly displayed. Think carefully about which contact details to include – you have to achieve the balance between giving enough ways of contact, without making your business card look cluttered.
Readability | Simple Business Card Ideas
This is a pretty essential (and sometimes overlooked) element in business card design. You wouldn’t want your clients to have to strain their eyes to read your website address, or email. As a general rule of thumb, don’t go smaller than 8pt. Also, don’t forget about the font itself: keep it professional and simple – don’t be tempted to use Comic Sans, or a complex calligraphic font which is impossible to decipher.
Color | Simple Business Card Ideas
Yes, your business card may end up stuffed in a desk drawer with a stack of other business cards. Make it stand out from the rest by using bright colors, including your photo on the card, or using high gloss card stock. No matter what kind of pattern shows on the business card, be it be stripes, squares, circles or triangles, the main thing is a color scheme that fits your brand. Bright colors – when used correctly – can make a business card stand out, and look professional. This strategy is often used by design and creative businesses, with the goal of looking fresh, exciting, and unique.
Paper Thickness | Simple Business Card Ideas
Consider the thickness of your business card. Thicker cards tend to look more expensive – making your business appear more professional. If the card feels flimsy, or looks like you printed it yourself on a cheap printer, it will leave people with impression that they are doing business with a company that will disappear as soon as the owner finds a real job. Try thinking of your card as you would a handshake – nobody likes a limp handshake, so why would they like a limp business card?
Keep It Simple | Simple Business Card Ideas
You might be tempted to use an unusual material for your business card. While this will definitely be memorable, bear in mind the practicality of your chosen medium. People often write extra details on business cards – such as where they get the card. Make sure you are selecting a finish that is relevant to your brand, not just something cool to try, and that it’s easy to write on. There are things you can do to a 3.5″ x 2″ card to make it stand out, like rounded corners, but going with an unusual shape can be tricky. A round card, for instance, certainly won’t fit in standard business-card holder devices.
Use Both Sides | Simple Business Card Ideas
While you have to have written content on one side of the card, think about saving the other for something more visual. Maybe you could use the space to showcase an image of your product, or something related to your business. If all of the vital information fits neatly on one side (without looking cluttered and without the font being too small) use the other side to include important information or maybe a valuable offer.