Simple Business Card Tips | Call Me Maybe? How To Design A Business Card That Gets Noticed
Simple Business Card Tips | One of the most popular tools of the business world is the business card. They are exchanged at every occasion, and with so many business cards in the arena, it’s crucial to have one that will stand out from the crowd. However, since it seems like nearly everyone connects through social media these days, is it time to throw away the age-old business card? Absolutely not! Savvy, well-connected business people never leave home without a pile of well-designed business cards in their wallet or purse, but what exactly makes an effective business card?
A business card is usually a standard 2×3.5 inch card that displays contact information for an individual. It is one of the most effective ways of letting your potential clients know about you without even seeing you. It doesn’t matter how many cards you hand out, or how you do it, all your potential and existing clients will be getting much more than just a piece of paper. If you want your card to work for you, it has to be well thought out, appropriate and effective; it has to stand out from the crowd without losing any credibility.
Keep Your Business Cards Clean, Organized, And Simple | Simple Business Card Tips
Keep your business card design clean and organized. Adding too many elements to a design can make your business card hard to read, and makes it hard for a client to understand the message you’re trying to convey. Keep in mind that you don’t have too much space to work with. Don’t make your logo too big, don’t make the text too small to be comfortably read, and never be afraid of white space.
Cover Your Bases | Simple Business Card Tips
Unfortunately, most people don’t carry a magnifying glass around with them. Keep that in mind when you’re trying to squeeze your favorite presidential quotation onto your card. The main goal of a business card is to make it simple for potential clients to reach you. Include only the contact information that is absolutely necessary. Make sure your name, job title and company name or logo are clearly displayed. Think carefully about which contact details to include – you have to strike a balance between giving enough points of contact, and making your card look cluttered.
Go For Quality | Simple Business Card Tips
Usually, it is best to get them professionally printed. However, if you’re printing them at home, make sure you use quality, thick paper for best results. Consider getting cards printed on thicker than standard card, too, as this shows you’re a serious business, and it may even keep your card out of the trash can. Never forget that your business card is the most direct marketing tool that you have. You wouldn’t post a website with outdated information or sloppy graphics, so why would you hand a potential client a card you’re not proud of?
Colorful Or Plain? | Simple Business Card Tips
Bright colors, when used correctly, can make a business card stand out, and leave a great impression. This tactic is often used by creative businesses with the goal of looking fresh, exciting and original. A creative business card should use multiple colors to make key point pop out on the card. Just make sure you use the colors that fit well with your industry. However, don’t underestimate the power of simplicity. A standard black and white design can be as memorable and striking as a colorful card, and can often be seen as more stylish too.
Utilize the Back | Simple Business Card Tips
When designing a business card, you want to be sure to use all available space to the fullest potential, and this includes the back too. Many people will keep the back of the card blank, but that is a huge waste of space. While you need to have written content on one side of the card, think about saving the other for something more visual. Perhaps you could use the space to display an image of your product, or something related to your business.
Get Creative | Simple Business Card Tips
You want to make sure your business card is going to stand out and be remembered, especially when exchanging at a networking event. Anything you can do to make the card interesting, yet still maintain the identity of the business will help make your business card unforgettable. If you’re concerned about a black and white card looking dull, try embossing the words. Embossing creates a raised, 3D effect, which adds elegance and style to a business card.