Simple Business Cards | Six Essentials To Consider When Designing Your Business Card

Simple Business Cards | Six Essentials To Consider When ...

Simple Business Cards | We all know how crucial first impressions are. In business, this first impression is often provided by your business card. Business cards are a form of self promotion as they include the information about who you are and what you do. An effective business card also conveys the overall brand image of your business – not easy, considering the card measures only 2 inches by 3.5 inches. How can you possibly get a message across on such a small piece of paper?

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The humble business card can boast some powerful results in marketing your business, if you design it with care. Since your card will linger long after your meeting’s over, think of your business cards as your unsung sales force; they have to promote your company and your offer the way you would. Despite the move to everything digital, the exchange of a printed business card is a time-tested tradition in face-to-face business communication. Whether you are meeting a potential client for the first time or at a networking event, your business card is a vital factor in leaving a favorable impression.

Keep Your Business Card Simple | Simple Business Cards

Make sure that your business card is readable. Stay away from card formats that have so much clutter that it makes it impossible to decipher where a piece of information starts and ends. Business cards are usually just 3.5″ x 2″, so you don’t have too much space to work with. Don’t make your logo too large, don’t make the font too small to be comfortably read, and don’t be afraid to use white space.

Simple Business Cards | Six Essentials To Consider When ...

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Who, What, Where, Why? | Simple Business Cards

Working within this tiny canvas you can still get creative with the space: start by considering the vital information you want to include, which will typically be a name, phone number and email address; then, work your design around presenting this information in a creative way. You don’t have to provide a long list of services or every single mailing address if your business has multiple locations. There is very limited space on a business card, so by limiting the amount of textual information, the overall design will be cleaner and easier to read.

Always Display Your Website Address Prominently | Simple Business Cards

This can be one of the best ways to build a relationship with your potential clients, allowing them to find out more about your business. If you don’t have a website, people will notice the absence of a web address in your business card and, depending on the business you are in, it may make you lose credibility. To be professional and credible, you should have your own domain name and a matching email address.

The Issue Of Brand | Simple Business Cards

A business card portrays your brand by using brand elements, such as logo, colors and fonts. Keep your business card design consistent with the general color and design scheme on your website, in your store, and other marketing materials. Make sure your card displays a professionally designed logo, which is consistent with the rest of your marketing materials. This helps to reinforce your brand, helping new clients remember you and your business better.

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Simple Business Cards | Six Essentials To Consider When ...

Stick To The Standard Size | Simple Business Cards

The typically business card size is 3.5” x 2”, which means wallets and business card holders are designed to fit this size. If your business card doesn’t fit these items, it may get tossed in the trash – making you lose out on potential business. A round card, for example, is really memorable, but it certainly won’t fit in standard business-card holder devices. So it’s best to create a design that stands out while fitting within those standard dimensions so that your newly made contacts can carry and store your information easily.

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Make Your Card Stand Out From The Rest Of The Pack | Simple Business Cards

Yes, your business card may wind up stuffed in a desk drawer with a stack of other business cards. Make it stand out from the rest by using bright colors, or by including a picture on the card. While you need to have written content on one side of the card, think about saving the other for something more visual. Maybe you could use the space to include an image of your product, or something related to your business. Whatever you do, don’t leave it blank – it’s often said that people don’t look at the back of business cards, but that’s simply not true.

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