Simple Business Logo Design Ideas | Rebranding Your Business This Summer? Here’s 6 Tips To Create An Awesome Logo
Simple Business Logo Design Ideas | Whether launching a new business or rebranding an existing one, brand implementation is one of the most challenging tasks for any small business owner. Rebranding is just a logo change, right? If only it were that simple. A new logo can improve a brand’s entire image and set the tone that appeals to potential clients and grows the client base. Or, it can be a total disaster.
A company’s logo is maybe one of the most, if not the most important element of branding as it is one of the first things a potential client thinks of when a particular brand is mentioned. A new logo design may be the difference between clients maintaining their brand loyalty or choosing another small business. Are you considering rebranding your business but aren’t sure where to start? Follow these simple logo design tips to make sure you stay on the right track.
Maintain Meaning | Simple Business Logo Design Ideas
Yes, a logo is a simple image, but it’s also a representation of a brand. It has to appeal a particular audience and when redesigning it, you must keep your brand and your ideal client in mind. Successful brand logos have meaning; they represent the brand in a way that is appropriate and relevant, making it easier for clients to understand and grasp the overall nature of the brand. Decide what you want your new logo to say about your business. Does your business have a unique personality – is it serious or lighthearted? What makes it unique in relation to your competition? All this, and much more, can be communicated via a well-designed logo.
Be Consistent | Simple Business Logo Design Ideas
If you’re redesigning your old logo, you run the risk of confusing your existing clients – or even worse, alienating them. A great idea is to make gradual logo changes instead of completely revamping the design. Drastic changes in image and font, or designing a logo from scratch to reflect new trends, can be detrimental to a rebranding strategy as it may confuse clients and take away from the brand’s original image. Google, for example, is one brand that has maintained consistency throughout its rebranding efforts, keeping its font and colors more or less similar.
Use Your Company Or Product Name | Simple Business Logo Design Ideas
While there are some abstract logos, like the Pepsi’s patriotic circle, or the Nike swoosh, that are instantly recognizable, that’s because they’ve been around forever. The Nike swoosh has no inherent meaning outside of what’s been built up over the years through savvy marketing strategy that transformed the logo into an “identity cue” for an active lifestyle. However, small businesses and startups can rarely afford the millions of dollars and years of effort required to create these associations, so a logo that clearly illustrates what your company stands for or does may be a better choice.
Hire A Professional Designer | Simple Business Logo Design Ideas
Hire a graphic designer for the rebranding project. Better yet, rather than looking for a professional designer, start looking at logos of local businesses and asking the owners who designed the ones that grabbed your attention. If one name keeps coming up, give the designer a call. Don’t leave your business logo in the hands of your next door neighbor’s grandchild. If you want an effective logo, you have to find someone that has actual design experience and the necessary skills, not an “artsy friend.”
Keep It Easy And Flexible | Simple Business Logo Design Ideas
It’s crucial you come up with a balanced combination of simple and quirky for your logo — you want it to be interesting, but you don’t want someone to have to sit and stare, analyzing the logo. If you’re trying to grab the attention of potential clients and your target audience, a complicated or cluttered logo isn’t going to do your business any favors. Some of the most successful logos have been the simplest, after all.
Consider Scale And Color | Simple Business Logo Design Ideas
When designing a new logo, consider the ways you’ll be using it. Your logo can appear on a variety of media: signage, advertising, stationery, delivery vehicles and packaging, to name just a few. Remember that some of those applications have production limitations. A full-color logo that looks great on a sheet of white paper may not look great when printed in one color on a pen or other promotional item, so consider also how the design will appear in black and white, and do a color study. Look at your logo in one-, two- and three-color versions.