Simple Business Stationery Design | 5 Bite-Sized Tips To Design Your Own Business Stationery (And 3 Examples To Inspire You!)
Simple Business Stationery Design | Let me come clean right off the bat – I’m absolutely in love with business stationery. There’s something remarkable about getting a custom envelope in the mail, opening it and finding a letter written on a matching letterhead. Throw in a matching business card in there as well, and you’ve got the ideal business stationery starter pack that will help you leave an impression of a reliable, experienced industry leader! Yet, you’d be amazed just how many business owners out there decide not to invest in this powerful business tool.
Now, don’t get me wrong here, I’m far from being a print purist that prefers written communication whenever humanly possible! In fact, I’m an avid email and smartphone user, and while I do love the technological advancements that made communication that much easier and almost instant, there are times when neither email nor smartphones can replace the good ol’ business stationery. To help you get the most out of your investment and make sure your business stationery not only delivers your message, but also helps you grow your client base, we put together a list of super easy to follow tips, so let’s check them out!
Nail Your First Impression | Simple Business Stationery Design
As mentioned earlier, business stationery can help you do a lot more than simply deliver a message or provide a potential client with the information they’re looking for. For example, having a professionally designed business stationery packet will let your potential clients and customers know you pay attention to details, that you’re serious about your business, and that you’re likely to be “the real deal,” even if they never heard of your business before. However, in order to do all that, business stationery needs to be carefully designed. In other words, if you think that getting a cheap template online will do the trick, you’re in for a rude awakening.
Don’t Cut Corners When It Comes To Your First Impression | Simple Business Stationery Design
In other words, saved money isn’t always made money, especially when it comes to your first impression. Remember, while you might be saving a few bucks by purchasing an affordable template, these might end up doing more damage than good for a number of reasons. First, these are usually designed by amateurs or beginners, and they have all the telltale signs of cheap design. Even if you do stumble upon a decent template, there’s another issue – templates are usually made generic as to fit as many brands as possible. As a result, they fail to accurately represent any brand.
If that’s not enough to get you to consider investing in custom stationery, think about the amount of business stationery and other marketing materials we receive each day! If you use a cheap template, you risk having the exact same stationery as other business owners in your area or your particular niche. The goal is to ensure your item instantly stands out from even the largest pile, whether your business card ends up in a desk drawer with dozens of other business cards, or your thank you note gets delivered with a bunch of magazines and brochures.
Choose The Right Details | Simple Business Stationery Design
There’s one thing worth mentioning, though – while you do want your stationery to stand out from any pile, you need to make sure the design doesn’t overshadow the content. Your message is the primary reason why you’re sending out the stationery items in the first place, so make sure the design is simple enough to allow the content to be the center of attention. You can achieve this by including plenty of white space, especially around the important elements, but you should also avoid using too much special effects, such as 3D designs and cheesy shadows that will only detract from the impact of your message.
Ensure Readability | Simple Business Stationery Design
Since the content of your stationery is the reason why you’re sending the stationery, you also need to make sure it’s easy to read. Start with the font itself – while there are stunning cursive fonts out there, you’ll want to skip those that are difficult to read and stick with simpler fonts, especially for the most important bits of information. Then, make sure the fonts are large enough to be comfortably read without using a magnifying glass. Whenever we design any piece of stationery for a client, we make sure we don’t go below 8 pts, which is a good rule of thumb to keep in mind if you’re tweaking the fonts on your own.
Consistency Is Vital | Simple Business Stationery Design
From your logo and business cards, to your website and the flyers you’re using to get the word about your business out there, all your materials should look, feel, and sound like they came from the same source. Depending on the type and the size of your photography business, you’ll want to have a professional design your logo, business card, referral cards, coupons, letterhead, compliment slip, leaflet, envelopes, and even packaging that conveys and reinforces your brand. To ensure a cohesive look throughout your materials without having to design them all in one go, define your style guidelines before running off to the printer’s. This document will govern the use of colors, fonts, style of graphics, and even logo variations that are allowed, and it will ensure cohesiveness, turning your brand into a memorable visual experience.