Simple Business Stationery Tips | 6 Essential Stationery Design Ideas To Build A Memorable Business Identity
Simple Business Stationery Tips | Business stationery items, such as business cards and letterheads, are perhaps the most used communication tools for many small businesses. However, a lot of business owners give them little thought, running off to the closest office supplier where they get a choice of a few generic templates, colors and fonts. Although a company’s headed notepaper, business cards and other stationery items may sound like a relatively minor part of the overall brand, it is essential to get it right as it is often the first impression potential clients will get of the business.
Designing stationery as part of a branding project is always an enjoyable task. Not only can you express your creativity through the design, but designing for print also enables you to play around with different paper stocks and inks to create premium quality goods. However, keep in mind that incorporating your brand guidelines into the design will help your clients recognize your company and understand the message that you’re trying to communicate. Your business stationery should represent the vision of your company or organisation and your brand’s personality, while being eye-catching, memorable, and symbolizing your company or organisation’s goals, whether you are selling a product or providing a service. Here are the key elements that will make your custom branded stationery a powerful marketing tool.
Material | Simple Business Stationery Tips
It’s vitally important you use only the most premium paper or highest quality material your budget allows for your professional correspondence. A potential client will certainly notice the difference between standard photocopy paper and thick, glossy, high-quality paper. If you send out a flimsy and poorly designed piece of custom printing stationery – let’s say a business card – your potential clients are likely to compare the quality of your brochure to the quality of your services. Bad move. This small detail can be enough to change the perception of your brand in the mind of a potential client.
Contact | Simple Business Stationery Tips
Business stationery should always include your contact information. Including your business address, phone number, email address, fax number and other methods of communication that you feel are important makes it easy for potential clients to reach out to you. If you are a VAT registered business, be sure to include your VAT number on your business letterheads, as well. This not only means you are playing by the rules, but it also gives the your clients the reassurance that you are an established business and can be trusted.
Branding | Simple Business Stationery Tips
One way or the other, you have to ensure that each item of stationery you create and put out there is a clear and right reflection and representation of your business. It’s one thing to create a great line of stationery that’s both appealing and functional, but if only a few of the items make it clear who it is they came from, it’s quite the wasted investment on the whole. Since your logo is the face of your company, it should absolutely be visible on every product you are making and all your marketing materials, both online and offline. Everything you’re using to engage with your potential clients must have a connection with your logo: fonts, colors and even the size.
Consistency | Simple Business Stationery Tips
If you need various business stationery items – whether it’s business cards, letterheads and with compliments slips – make sure they work well with each other. A suite of well-designed business stationery items looks professional and can significantly improve the image of your business. Custom printing stationery can take a number of forms – business cards, letterheads, pens, mouse mats, brochures, mugs – the list goes on and on. But with every stationery item, there should be the same consistency throughout with the visual design, tying in your stationery with the same look and feel.
Color | Simple Business Stationery Tips
Color is always a powerful tool with stationery and other marketing materials – it grabs the attention and makes the read all that bit more interesting! The right colour can highlight an important area or convey a specific idea. Color also signifies quality and value in the reader’s eye and is visually appealing. Additionally, it can be used to reinforce brand identity. Matching the colors in your logo to those on your stationery is a good idea for branding purposes. Choose complementary colors for your stationery, as they look best together.
Fonts | Simple Business Stationery Tips
While most businesses will try and stand out from the crowd with their custom printing designs, make sure that you do not go with unreadable or complicated fonts. Your clients will be looking for text that is easy on the eye, that can portray information clearly and efficiently.