Simple Business Tips | 4 Reasons You’re Not Making Sales (And How To Change That)
Simple Business Tips | In the blink of an eye, new competitors emerge, products similar to yours are released, and before you know it, it’s a race to the bottom. No matter what industry you’re in, what worked well a few years ago isn’t good enough today. Keep in mind that increasing your sales doesn’t always have to mean spending money. Take a look at what is already working for you, and find new ways to build on those effective strategies. Although the approaches may vary depending on the industry and company, here are five tips to increase sales that can be applied to any business.
Do clients need what you’re offering? | Simple Business Tips
Always assume your potential clients will buy only what they need. How can you convince them your product or service is exactly what they need? Emphasize the features that will lower costs and solve problems for your client. Focus on offering helpful information so that they can make an informed decision. There’s an old saying, “You can get everything you want, by helping enough people get what they want.”
Are your services priced appropriately? | Simple Business Tips
You may have an amazing product or service everyone needs. However, if you price it ridiculously high compared to your competition, you are going to find it hard to make decent sales. Your price should be competitive, but still profitable. Price of a product is directly proportional to perceived value. If you can make you service seem superior to your competitor’s, you can charge a premium over your competitor. The bottom line is: your product is worth what your client is willing to pay for it.
Are you listening to your clients? | Simple Business Tips
Excellent customer service is the key to increasing sales. Listen to your clients to understand their needs and wants. Then, educate them about your products or services. Ask your existing clients how you can improve your products or services. If you listen to their recommendations, they will feel valued, and you’ll also be able to give them exactly what they want — not what you think they want.
Do you give out stuff for free? | Simple Business Tips
A very simple thing you can do to increase your small business sales is to start a client rewards program. It doesn’t have to be anything fancy – even a discount or free gift on a client’s birthday can help build loyalty. You really don’t need to be a fortune 500 company to run a rewards program. Just make it a simple program where people can get discounts for being a client and satisfying certain simple criteria, such as number of purchases. It’s proven time and time again that giving away free samples to your clients can help you increase sales. If you have a book for sale, make a chapter or two available for free. If you provide a service, offer a free initial consultation.
The personal touch | Simple Business Tips
If you use the same sales pitch for every client, regardless of that client’s background and experiences, your pitch is not going to resonate with them. Instead, come up with a personalized message for your clients. Learn their names and one or two facts about them. People love going into a place where they feel like more than just a number. You know from dealing with your clients on a regular basis what their needs are, so build your sales message around meeting those needs. If you can show your client why your product is the best one to solve their problem, they’re much more likely to buy from you – and, more importantly, continue buying from you.
Generate a buzz | Simple Business Tips
Ask your satisfied clients for referrals. Happy clients should have no problem with recommending your product or service to their friends and family. Also, whenever an existing or potential client says something positive about your company, ask them if you could use their statement in your marketing materials. Your company’s credibility will increase with the use of testimonials from happy clients. Whenever anything noteworthy happens within your business, send a press release to the media. The idea is to grab any free coverage possible, and get people talking about your business.
Increasing your sales doesn’t have to be a complicated, expensive process. By tweaking your current sales methods and getting your customers working for you, you can boost your bottom line without a dramatic increase in your marketing budget.