Simple Logo Design Advice | Essential Principles Of A Killer Photography Logo (And Three Examples For The Uninspired)
Simple Logo Design Advice | It’s Friday and I already had a few mimosas, so I’ll just come clean. As passionate as we are about photography, we couldn’t take a decent picture if our lives depended on it. So, instead of feeling bad about our tragic shooting skills, we decided to help photographers around the world turn their passion for photography into successful businesses, build memorable brands and stand out in saturated markets. And while photography brands cover a myriad of different things, they all have the same backbone – the logo!
A lot has been said about the importance of well-designed logos, yet you’d be amazed just how many photographers leave it in the hands of a neighbor’s “artsy” kid, or completely overlook this vital branding element. A logo will be the most important graphical representation of your photography business designed to help potential clients remember you and your business a lot easier, and it will tie together your entire brand, turning it into a memorable visual experience. It might sound like a lot to ask from such a small piece of design, but it can be done. It has been done! So, to help you design a logo that represents the nature of your brand and appeals to your target audience, we gathered 5 things all effective logos have in common.
Standing Out Means Being Different | Simple Logo Design Advice
Unlike what many of us have been taught, being different is a good thing, at least when it comes to the business world. There are many (and we really do mean many) photographers out there competing for the same potential clients, so in order to stand out, you need to make sure you’re different. This is why we advise our clients against using cheap logo templates – how are you supposed to stand out from a crowd of photographers if you’re using a logo that’s pretty much identical to the logos of other photographers that bought the same template?
Your job is to take a look at what’s already out there and find an opening for something new! Don’t follow the pack – dare to step out of the crowd and stand out! Which leads us to our next point: don’t make your logo too trendy! Staying on top of the latest design trends is a good idea, but mindlessly following the trends can backfire and do more damage than good. A trendy logo will end up looking outdated and cheap sooner than you think. Because trends come and go, it’s more important to stay true to the nature of the overarching brand.
Know What You’re Trying To Communicate With Your Logo | Simple Logo Design Advice
A logo is more than a pretty graphic, the name of your photography business and random colors thrown together – it should be able to communicate the nature of your brand. Is your brand playful, casual and down to earth? Or is it high-end, professional, and luxurious? All of this, and so much more, can be conveyed using design, so take some time to figure out who your ideal client is and how you want them to perceive you! Only if you’re completely sure who you are, and what you want to be to your clients, will you be able to create a logo that’s not only a pretty design, but an accurate representation of your brand.
Less Is More | Simple Logo Design Advice
Whether you’re on a diet, or you’re designing a new logo, “Less is more!” should be your motto, so print it out and keep it in sight until you have the perfect logo (or the perfect beach bod)! While you do want your logo to convey the nature of your brand, don’t make it too complex, because a simple logo will be a lot easier to remember. It will also be a lot easier to use – if you scale down a complex logo to fit it on a business card, chances are that it’s going to turn into an unrecognizable smudge. A simple logo, on the other hand will adapt to pretty much any material and situation.
Color Me Interested | Simple Logo Design Advice
If you’re designing your own logo, you should do the same thing we do when designing a logo for a client – leave the color for the end of the design process. If you do start playing with colors too soon, you might get carried away and focus on the colors instead of the logo itself. Color is like the icing on the cake, and your logo is the cake. There are countless situations that will restrict you when it comes to your logo design – if you fax something to a potential client, will your logo look just as good in black and white? If you rely on color to communicate a meaning, you need to find a way to convey the same message even when the color is removed.
Once you design a logo in black, you can then start adding color. However, keep in mind that every color has a slightly different meaning, so make sure you do your research before you communicate the wrong message because of a simple brush stroke. Another thing you’ll want to ensure is that the colors work well together. A mish-mash of random contrasting colors will get your logo noticed for sure, but it might be for all the wrong reasons.