Simple Logo Design Checklist | Does Your Logo Have What It Takes To Stand Out? Find Out!
Simple Logo Design Checklist | Your logo is important – in fact, it could end up becoming one of your most vital marketing tools. Some logos go beyond language and cultural differences, becoming iconic in their own right. Think of McDonald’s golden arches or the Nike swoosh – these two iconic logos embody these brands well and are universally recognizable. A good logo, in other words, is the basis of your success and the representation of your business. Yet many business owners still skimp on the design of this crucial identity piece.
If you want your business to stand out in a saturated market, a memorable company logo is essential. Since your logo is an integral building block of your brand and oftentimes the first thing a client sees, designing one that appeals to your target audience needs to be a top priority. More logos are out there than ever before, however, and with that comes the challenge of standing out. How do you create something original that’s unique and original in a sea of identities? What are some of the most important features of effective logos? Does your logo make the cut? Read on to find out!
Does It Accurately Represent Your Business? | Simple Logo Design Checklist
Yes, a logo is a simple graphic, but it’s also a representation of a brand. It has to appeal a specific audience and when designing it, you must keep your ideal clients in mind. Before you begin sketching or looking for a logo designer, clearly define the message you want your logo to communicate first. Try writing a one-sentence image and mission statement to help focus your efforts, and stay true to this statement while brainstorming ideas for your logo. Do you want your logo to emphasize power, tradition, speed, flexibility, health, fun, or connectivity? Any of these attributes (as well as many others) can be the central message of an effective design.
Is It Unique? | Simple Logo Design Checklist
Look at the logos of other businesses in your particular niche or even area. Do your competitors use solid, conservative shapes, or flashy graphics and edgy fonts? Think about how you’re going to differentiate your logo from those of your competition. What’s important here is to come up with something that you believe is different from anything already out there. Creating a unique design isn’t just about avoiding imitation, but also about innovation and creativity. It may be tempting to just throw an industry cliche on the page, but it’s important to think outside the box.
Will It Last? | Simple Logo Design Checklist
Unless you’re Google, you shouldn’t change, update, or tweak your business logo. Minimal changes won’t make any difference to your potential clients, and it might confuse the existing ones. It’s important to be patient and not rush to make changes with your design just because you didn’t get the reaction you initially hoped for. In other words, don’t change your logo just because you’re tired of it, or because your competitors have. Come up with a logo that will stay current for 10 to 20 years, maybe even longer. That’s the mark of a good design. In fact, here at MediaNovak, when we design a logo for a client, we expect never to see that client again.
Is It Versatile? | Simple Logo Design Checklist
In the digital age, where logos often appear on multiple devices and various materials, you must ensure your logo transcends paper. An effective logo is easily recognizable at a single glance, both in color and in black and white, and in any size. A good logo works as both a highway billboard and a Twitter avatar. If your logo relies on fine print to communicate a message, you have a problem. Further more, if your logo is a slave to a color scheme, it cannot be called an effective logo either — what this means is that a logo should look good even if it is displayed in black and white, or a set of colors that are not part of the original or actual design.
Is It Overwhelming? | Simple Logo Design Checklist
If you’re trying to grab the attention of potential clients, a busy or cluttered logo won’t do your business any favors. Some of the most iconic logos have been the simplest. It’s important to have a balanced combination of simple and quirky — while you do want your logo to be interesting, you don’t want someone to have to sit and stare, analyzing the logo. A cluttered logo is not only hard to recognize, but will also repeatedly fail to engage your target audience. A logo is an emblem, not a manifesto. Thus, it needs to be kept simple.