Simple Logo Design Guide | Everything You Ever Wanted To Know About Designing A Photography Logo (But Were Too Afraid To Ask)
Simple Logo Design Guide | Creative logos are all around us, so it shouldn’t come as a surprise that many photographers put a lot of thought into the design of the their logos. After all, your logo will oftentimes be the very first contact a potential client has with your brand, and it needs to be able to convey not only the name of your business, but also the nature of your business identity, and it needs to appeal to your target audience. It’s your first impression, one that can affect a potential client’s perception of you and the services you’re providing, as well as the overall attitude towards your brand. In other words, your logo can make or break your photography business!
Yet you’d be amazed just how many photographers choose to cut corners and get a cheap logo template or leave it in the hands of an artsy friend. As the face of your business, it will be the backbone of your entire brand, so its shapes, colors, fonts, and images need to be strikingly different from other logos in the same market niche and appropriate for your target audience. To help you make sure you’re getting more bang for your buck, we hand-picked some of the most essential design tips for creating an effective, versatile, and memorable photography logos.
You Have To Be Odd To Be Number One | Simple Logo Design Guide
Photography is becoming an increasingly saturated industry, and more photographers are jumping on the bandwagon each day – and with that comes the challenge of standing out from the crowd. The first thing to take care of is definitely your logo – sure, it will oftentimes play the second fiddle to your photos, but most of your potential clients will see your logo long before they get a chance to check out your portfolio – think business cards, stationery items, and even packaging.
The last thing you want here is to have your logo mistaken for a logo of another photographer in your niche or your particular area, so you’ll want to avoid using logo templates: most of them will have all the telltale signs of amateur design, but even if you do find a decent template, it’s likely being used by many other photographers, some even in your area. Think about it – how are you supposed to stand out from the crowd if your logo is something your potential clients have already seen many times? You’re a part of a very creative industry, and your logo needs to show that!
3 Tricks To Ensure Versatility | Simple Logo Design Guide
Your logo will be used in a myriad of sizes and on countless materials throughout its life cycle, so you will want to ensure it’s adaptable and easy to use no matter the requirements of your marketing efforts. When we design a logo for a client, there are certain tricks and best practices we stick to to ensure usability. First, we design the logo in black and leave the color for the end of the process. This allows us to focus on the shape of the logo without getting distracted by different colors and effects. This will allow the logo to be just as effective even when the color is removed during copying or faxing.
Next, we always use vectors when designing a logo. Vector files, unlike raster images, will allow you to scale your logo to pretty much any size, from a business card to a roadside billboard, without affecting the quality, whereas raster images will start breaking into pixels after a certain point. So, whether you’re designing a logo on your own, or having it designed by a professional designer, make sure you have the right files ready. And lastly, the third most important factor affecting the versatility when it comes to logos is simplicity.
Simplicity Is The Ultimate Sophistication | Simple Logo Design Guide
You might be tempted to use a complex design for your logo to make sure it stands out, and even though it will definitely be unique in your area, it’s best to keep the design simple. Not only will a simple logo be a lot easier to remember, which is your goal here, after all, but it will also be a lot easier to use. A complex logo might look alright on your computer screen, however, when the time comes to have it printed on a business card, it will turn into an unrecognizable smudge, losing all the fine details when you shrink it down. Remember, your logo doesn’t have to tell your business’s entire story – it is an emblem, not a manifesto. Thus, it needs to be kept simple.
Simple Doesn’t Have To Be Boring | Simple Logo Design Guide
While many business owners choose complex logos because they think that a simple logo will be quire boring, at least photographers should appreciate the appeal of simplicity. However, just like with everything else, too much simplicity can be a bad thing. Your goal is a simple logo with a twist: something easy to remember, but powerful enough to grab the attention and spark interest. Think FedEx, for example. It’s a deceptively simple logo; however, once you start paying attention to the negative space, you can’t help but notice the arrow neatly tucked between the letters E and X, symbolizing forward movement and speed, which makes a powerful statement with a simple design!