Simple Logo Design Ideas | Less Is More: The 6-Point Minimalist Guide To Logo Design
Simple Logo Design Ideas | A well-designed logo is the lifeblood of any successful brand. Creating the right logo for your company is a vital step in building a lasting and unique brand. The first step in creating a logo is not design; the first step is figuring out what you want to communicate with it. You want to design a logo that conveys the brand image that matches the expectations of your client. While a business itself can be complicated and offer numerous services and features, the logo should never tell the whole story. It doesn’t need to include every possible element of your business.
Coming up with a new logo can be a confusing process for entrepreneurs. There are many options to think about, like colors, images, font selection, size, shape, etc. Your logo should be interesting and captivating without being too busy and cluttered. Keeping the design simple will help you catch the attention of new clients, and help them understand what your brand has to offer. It can cost big bucks to make a logo that is really efficient, so you’ll want to make sure that you’re spending your marketing dollars wisely. Here are some quick tips to get you started.
Not Every Logo Needs A Symbol | Simple Logo Design Ideas
Sometimes you just need a professional logotype to identify your business. Typography is obviously central to good logo design. Don’t be afraid to experiment. There’s almost nothing that can give your logo a unique feel quite like some amazing custom lettering. Before a brand can think about representing itself with only a symbol, a great deal of advertising must be done (think: Starbucks or Mercedes). Some successful brands choose to stick to logotype entirely, like Ray-Ban, Coca-Cola and IBM.
Focus On Your Message | Simple Logo Design Ideas
Decide what you want to communicate about your brand. Does it have a distinct personality? Is it serious or lighthearted? In order to narrow down only to the most important element of the brand, think about the mission statement of your company. Even the most diverse companies have a mission. What makes your business unique in relation to your competition? Consider the mission along the product or service to design a logo that provides just enough information. There only needs to be enough information to make the client search for more.
Make It Clean And Functional | Simple Logo Design Ideas
A simple design with legible, clean text is much easier to remember and recognize, and not easily confused with the abundance of existing logos. Your logo should work as well on a business card as on the side of a truck. Keeping the design simple enables flexibility in size. Ideally, your design should work at a minimum of around one inch without losing any detail. A good logo should be easily reproduced, memorable, and unique. Remember, the basis of the most effective international branding for the world’s biggest shoe manufacturer is a very simple graphic swoosh.
Avoid Trendy Looks | Simple Logo Design Ideas
If you’re redesigning your old logo, you run the risk of confusing clients, or even worse, losing them. Leave trends to the fashion industry. Trends come and go, and when you’re talking about changing a pair of jeans or buying a new dress, that’s fine, but where your brand identity is concerned, longevity is key. Choose a logo that will stay current for 10 to 20 years, perhaps longer. That’s the sign of a great design.
Design First, Add Color Later | Simple Logo Design Ideas
An effective logo must look good in a single color, black-and-white, or mixed colors and tones. A logo’s identity should shine regardless of color. Your five-color logo may be beautiful, but once it comes time to print it on stationery, the price won’t be so attractive,or will it work in mediums that only allow one or two colors. Try not to exceed three colors unless you decide it’s absolutely necessary. By leaving color to the end of the process, you focus on the idea. No amount of gradient or color will rescue a poorly designed mark.
Get The Right Design From The Start | Simple Logo Design Ideas
Think about how the logo will appear across different applications: websites, promotional materials and print copy, t-shirts, billboards, invoices, etc. It should be appropriate for every use while building life-long brand recognition, no matter its size or color! Once you’ve got a logo, resist the temptation to tweak it. Such changes are a waste of time because logo changes can be expensive.