Simple Logo Design Tips | How Compelling Is Your Logo? A Simple, 5-Step Checklist
Simple Logo Design Tips | The logo, that little symbol that means so much. It can be a tricky thing for any entrepreneur to design – it has to be versatile, and yet stand out. It should be timeless, and yet relevant. Your logo is an incredibly vital part of your marketing strategy. Just think of everywhere it may appear – stationery, business cards, websites, vehicles, pens, ads, packaging, billboards, social media networks, and more. Although your logo isn’t your brand itself, it is the visual representation of it. People will make conscious and unconscious judgments about your business in a split second based on how you choose to represent yourself and your company.
Logos are certainly not easy to design, but are an irreplaceable marketing tool for every business. They are the visual persona of your company, and they are able to convey almost any message you want. Is your business humorous, trustworthy, fast, established and dependable, cutting-edge, high-end? A well-desinged logo will begin communicating your company’s personality to your potential clients long before they read a word of your copy. Creating a logo takes skill, experience, and a lot of creativity. By following these five tips, you will surely get an outstanding logo for your business to use.
Did You Research Your Target Audience? | Simple Logo Design Tips
It’s impossible to find a shirt that fits everyone, but you can find a shirt that the majority likes. Same goes for logo design. It’s impossible to create one logo that everyone will relate to, but you can design a logo that the majority of your audience will like. In order to achieve that, you have to understand your client base, and use colors, fonts and design that will appeal to them based on client research. Use larger print for those over 60, and vibrant colors and cutting-edge design for a younger audience to create more impact.
Is It Unique? | Simple Logo Design Tips
It’s tempting to look up other logos for inspiration at the initial stage, but don’t copy others! Your reputation will be destroyed, and business long lost. Make sure you carefully research your industry and target market before you start designing your logo. You need to know and understand the common styles of your industry, but you also need to make sure that you don’t infringe on anyone else’s trademarked logo.
Possible copyright or trademark infringement aside, your potential clients shouldn’t get confused, or identify your logo with a competitor’s. While your logo design is a representation of your business, brand, and core values, it does not have to visually represent what you actually do. A painter and decorators logo does not always have to show a man up a ladder.
Did You Choose The Right Color? | Simple Logo Design Tips
Never underestimate the power of color! There is so much emotion inherent in color, and its psychological power can be extremely persuasive. Warm, cool, neutral, vivid, complimentary, analogous, soft, light, dark, bright, saturated — all of these color types can be used effectively to boost your intended message. One thing you should keep in mind while you explore color options is cost. Your five-color logo may be beautiful, but once it comes time to print it on stationery, the price won’t be so attractive.
Is It Legible? | Simple Logo Design Tips
While there are some abstract logos, like the Chevron V’s or the Nike swoosh, that are immediately identifiable, that’s because they’ve been around forever. Unless you want to spend money to add ornamental artwork to your design, get a logo that people can read. However, don’t be tempted to make your logo design stand out by using gimmicky fonts. Most gimmicky fonts are too fancy, too weak, and are most likely being used (badly) on a hundred different cheap business cards right now. When it comes to logo design, keep your font choices classic and simple in order to avoid over-garnishing.
Is It Simple Enough? | Simple Logo Design Tips
Your logo should look good on a business card, as well as on the side of a truck. A great logo should be scalable, easy to print, memorable and unique. Don’t try to make the logo design do too much, though: it doesn’t have to communicate absolutely every aspect of the company’s history, or demonstrate what the product or service is. It’s crucial to keep logo graphics relatively simple to make them usable in many applications and print processes, but not at the expense of style! Chances are, if you design something too simple, it may look like like hundreds of other icons out there already. Not good!