Simple Logo Design Tricks | 7 Secrets For Making Your Small Business Logo Stand Out
Simple Logo Design Tricks | Designing a logo is simple, right? Think again. There’s more to creating a brand’s visual identity than just pasting a name in a square and calling it a day. Logo design shouldn’t be taken lightly – few businesses get the chance for a complete brand overhaul, and dramatic departures from your small business logo design can affect your efforts to establish brand awareness.
Whether you’re an online seller or have a downtown storefront, a well-designed logo can make your company’s name stick in your potential client’s mind. Think about it – the moment you hear “Nike,” the swoosh instantly pops up in your mind. It’s a symbol you’ll remember more vividly than any pair of shoes you ever bought, simply because logos are extremely powerful branding tools — for businesses both big and small. But it can cost big bucks to make a logo that really works, so you’ll want to make sure that you’re spending your marketing dollars wisely.
Know Your Brand | Simple Logo Design Tricks
Yes, a logo is an image, but it’s also an introduction to your entire brand. A small business logo design is often described as a visual elevator pitch of a company’s products and services. The trick is to quickly and effectively convey what you have to offer, your values and what sets you apart from competitors. Before you start sketching, figure out what you want your logo to say about your business. Does it have a distinct personality – serious or lighthearted? What makes it unique in relation to your competition?
Make It Appropriate | Simple Logo Design Tricks
If you are targeting senior citizens, make sure that the logo speaks and appeals to them. Also, depending on where your logo is going to be used, you need to understand the cultural significance of certain colors and icons. Bright and bold colors may grab someone’s attention, but could also seem brash; muted tones exude sophistication, but could be overlooked. Every color has a different meaning and can bring nuance to your message — don’t fall into the trap of communicating the wrong message because of a simple brush stroke.
Be Unique And Clever | Simple Logo Design Tricks
A logo is what helps distinguish your brand from your competitors, so it’s crucial that the image stands out from the rest — something many business owners struggle with. In many cases, imitation is the best form of flattery — however, when it comes to logo design, this is not the case. Do your competitors use solid, conservative images, or flashy graphics and fonts? Think about how you want to differentiate your logo from those of your competition.
Keep It Easy And Flexible | Simple Logo Design Tricks
In the digital age, where logos will appear on various devices and across different materials, you must design something that goes beyond paper. In other words – your brand identity communicates with your target clients both online and offline, so your logo design must be flexible and adaptable to each of these mediums. It must be effective on different backgrounds, work for apps, icons, avatars and print, and it must be flexible in size.
Make The Logo Readable | Simple Logo Design Tricks
The point of having a logo is to make your company or product name stick in the potential client’s mind. That can only happen if they can actually read it, easily, without squinting. However, in addition to being readable, your logo needs to match the nature of your brand. Which style feels right for your business? A flowing script, or a vintage schoolhouse font for a wedding photographer? Solid bold sans serif, or edgy and grungy for an edgy fashion photographer? Choose what fits and keep it clean.
Watch Your Colors | Simple Logo Design Tricks
One thing you have to be consider as you explore color options is cost. Your five-color logo may look brilliant, but once it comes time to print it on stationery, the price won’t be so appealing. Nor will it work in mediums that only allow one or two colors. An effective logo is easily recognizable at a glance, both in color and in black and white, and in any size. If your logo relies on color to communicate a message, think how you’re going to convey the same message when the color is removed.
Aim For Timelessness | Simple Logo Design Tricks
While it is helpful to stay up to date on design trends, it’s more important to stay true to a brand’s overarching personality. Ask yourself “Will my logo still work five years from now?” Or 10? Or 20? While you can slightly adapt your logo to changing trends, you want the core design to be timeless, just like your business.