Simple Marketing Strategies | Market Like A Rock Star: Useful Marketing Tips For Growing Your Small Business
Simple Marketing Strategies | All marketing strategies, though widely varied, have one goal in common: convincing people to try out or keep using particular product or service. Today, business owners have more ways and places than ever to promote their businesses, which is why you should carefully plan your marketing strategies and performance to create and maintain your market presence. However, choosing a marketing method, especially when you are a small or even a mid-sized business with a limited budget and sparse resources, can be a challenging task.
In order to effectively grow your business, you’ll have to appeal to and then work to retain a large base of satisfied clients. As a small business owner, you want to make sure you’re in the best position to attract new clients, but you don’t have unlimited resources to spend on marketing? No worries – there are plenty of marketing strategies you can make use of that won’t blow your budget. And you don’t need fads or gimmicks. Follow these proven, timeless tips and techniques to help get the word out about your business and watch it grow.
Know Your Ideal Client | Simple Marketing Strategies
You likely already know basic details about who your target clients are: age, gender, income, location, etc. However, do you really know who they are? By coming up with an in-depth “story” about a fictional character who best represents your ideal client, you’ll be able to better target your clients, and create all your marketing materials to appeal to them specifically. Find out where they spend their time and get on their radar. Join the conversation on their turf.
Set Up A Website | Simple Marketing Strategies
Websites are to brands like hives are to bees. They’re the main hub and source of information about your business. Given its vital role, you’ll be surprised to hear that more than half of small businesses owners said their business does not have a website, according to a recent survey. Invest in a modern, effective website with an appealing design and straightforward navigation. It will not only make your website more attractive and easier to navigate, but will also reflect on the professionalism of your business. Throughout each page of your website, include searchable keywords. Keywords attract the search engines, making it possible for people to find your business online.
Make Sure Your Website Is Mobile-Optimized | Simple Marketing Strategies
Over 1.2 billion people use mobile devices to access the Web, and 60 percent of mobile shoppers use their smartphones at a store, while another 50 percent on their way to a store. As people turn to smartphones and tablets to look for local business information and to shop products and services, it’s vital that your website is well-optimized for those experiences. Showcase the crucial topics that mobile users are usually looking for when they visit your website, so it’s easier to find them. For example, if you run a restaurant, you should think about setting up a website that highlights the menu, reservations and contact information – and removes other information available on the desktop website that is not as important.
Network, Network, Network | Simple Marketing Strategies
Look at industry conferences, trade shows, and other events where your potential clients are bound to be in attendance. Create a schedule of these events, and attend as many of them as you can. Before you go, do your homework. Know who will be attending the event, what important people in your industry look like, and plan how to introduce yourself. Always have business cards handy. Don’t walk out without your business cards – you never know when you’ll bump into someone who will be interested in your business, or your products! Even with all the ways there are to connect today, nothing beats face-to-face communications. It’s your chance to stand out and be memorable.
Start A Blog | Simple Marketing Strategies
And don’t just start one – stay committed for at least a year so to give yourself a chance to see results. This is a long-term activity that deserves attention and dedication. While social media is a powerful place to breathe life in your brand and showcase your trustworthiness, you have to focus on other ways you can build relationships with your target audience — such as your company blog. By creating content that focuses on helping your clients improve their lives (while also remaining relevant to your brand and industry), you can work towards creating a trustworthy brand.