Simple Marketing Tactics | The Busy Photographer’s Guide To A Winning Marketing Strategy
Simple Marketing Tactics | Running a successful photography business requires a lot more than raw talent and being able to take stunning pictures. The truth of the matter is that there are many photographers out there with comparable skills, and with that comes the challenge of standing out! Why should a potential client choose you over other photographers in your area or your particular niche? Your marketing strategy is all about answering that question!
Strapped for cash and looking for affordable ways to market your photography business? No problem! Contrary to what many marketing agencies would have you believe, marketing your business doesn’t have to be expensive, time-consuming, or exhausting. If you’re hoping to stand out in a saturated market, you need to work smarter, not necessarily harder, and we’ve got some of the most effective, yet ridiculously affordable marketing tips you can start implementing into your daily efforts today. Some of these tactics will allow you to see the results almost immediately, while others might need some time to build up steam.
Put Your Website To Work | Simple Marketing Tactics
Having a website is no longer optional in our digital age – even brick and mortar stores can benefit from a professionally designed website. However, not all websites are created equal: you’re marketing to a generation that grew up online, after all. Does your website have what it takes to appeal to them? In addition to all the relevant product and service information, as well as your contact details, you need to ensure you set up a website that is appealing, easy to navigate, showcases the best examples of your work, and actually performs seamlessly across all devices and screen sizes.
Optimize Your Website For Social Media | Simple Marketing Tactics
Search engine optimization, or SEO, is critical for your online success. There’s no point of having a website if no one ever visits it, which is where SEO comes to save the day. It all comes down to helping search engines figure out what your website is all about and boosting your rankings. And since search engines index websites based solely on text, you’ll need to make sure you’re using the target keywords throughout your website – from page titles and descriptions, to ALT tags of every picture you upload to your website.
Blog Your Way To Success | Simple Marketing Tactics
Blogging is much more than a hobby – it’s one of the most powerful marketing tools you have, so you’ll want to set up a blog on your website and update it on a regular basis. It’s a great way to regularly use your target keywords on your website, which will help your website rank higher and appear on top of search engine results. However, it’s also a great way to build a reputation of an industry expert by blogging about the industry secrets and sharing tips and tricks for better sessions. This will give you custom content to share on your social media, which leads us to our next point!
Rock Your Social Media | Simple Marketing Tactics
Many business owners wonder why they should spend time on building a social media presence if they already have a professionally designed website and a regularly updated blog. The answer, you guessed it, is rather simple: because your potential clients are spending their time on social media, not your website, and it’s your task to bring them to your website. Keep in mind, though, that it’s called social media for a reason – don’t just bombard your followers with direct sales messages and links to your website.
Instead, engage them, share your favorite tips and tricks, and become a part of the ongoing conversation. Follow the 80-20 rule: 80% of the content should be non-salesy content your target audience might find interesting, while only 20% of your content should be direct sales messages. If you establish a reputation of a reliable expert, your potential clients will come to you for advice and point others your way!
Your Email Database Is One Of The Most Important Assets You Have | Simple Marketing Tactics
If you don’t have a way of capturing email addresses of your potential clients, you’re missing a vital business opportunity. You should at least have a newsletter signup box set up on your website. To get the most out of it, consider offering your visitors a discount if they sign up. This is more important than you might think – people that subscribe to your newsletter are already interested in your services, so don’t waste an opportunity to stay on their radar by sending out a newsletter whenever you’re offering a special discount, a new service or having anything else important to share with them. However, don’t go overboard and start spamming your subscribers – instead of hiring you, they might end up unsubscribing instead!
Don’t Forget About Testimonials | Simple Marketing Tactics
Ever wondered why social networks such as Yelp and Foursquare are so popular? It’s because social validation is an incredibly important factor in decision making, and your potential clients will feel a lot more comfortable doing business with you if they get to read positive reviews and testimonials from your existing clients, which is why it’s a good idea to offer a discount or a reward to satisfied clients who are willing to write a quick testimonial for your website they can then share with their friends on social media. A potential client is a lot more likely to schedule a session after reading a raving review written by someone they know, than they are after reading a generic ad.