Simple Marketing Tips | How To Be A Marketing Rock Star (The Easy Way to Go Viral)
Simple Marketing Tips | Whether you’re directly involved in some form of marketing or just run your own business, you’ve probably heard people talking about stuff going viral online. While there are many ways that phrase can be used, they all lead back to some piece of content that people naturally share on a fairly large scale. Viral campaigns provide maximum brand impact in minimal time. The kicker is that, in order to be successful, they have to be both shareable and share-worthy.
According to Google’s Eric Schmidt, we create as much information in two days as we did from the dawn of civilization up through 2003. With that amount of information on the Internet, and users largely having the control to view exactly what they want, getting your brand in front of potential clients can be challenging, to say the least. Even if you’re not trying to go viral, these tips can help your content get more clicks, visits, reads, and shares – all the reasons you’re doing content marketing in the first place.
Leverage Social Media | Simple Marketing Tips
If your small business isn’t using social media, it’s time to start. Social media generates almost double the marketing leads of trade shows, telemarketing, or direct mail. Don’t just sign up for social networks, and then forget about them. Start being active on social media. You should use social platforms to promote your blog posts and communicate with your clients. There are hundreds of social media platforms, which means there are many options beyond Facebook, Google, Twitter, Instagram and YouTube. Make sure you take some time to decide which platforms are the best fit for your small business.
Make It Shareable | Simple Marketing Tips
Your campaign will never be effective if it’s not shareable. By using the right sharing buttons, with the perfect text, customized hashtag, etc., you make it even more simple for your visitors to post your content to social networks, and comment on your posts with just a click. This is the essence of viral marketing; as your audiences share your project, your business will get more Facebook subscribers, Twitter followers, and brand promotion.
Make It Relevant | Simple Marketing Tips
Whether your campaign relies on a current event, a topic in your industry, or a popular trend, it’s vital that it relates to your audience in a meaningful way. Your marketing strategy will never be a success if you do not have a clearly defined target market. Before you spend a dime on marketing, figure out your target audience first.
Don’t Try To Sell | Simple Marketing Tips
It’s pretty obvious why a business should use social networks: to boost sales, whether directly, or through building client relationships (which could lead to more sales). However, social media isn’t a direct sales platform, so make sure not to treat it that way. It may sound counterproductive, but your business shouldn’t be the focus of your viral marketing campaign. The promotional elements of your campaign should be subtle, and kept in the background, so your followers don’t dismiss it as just another advertisement.
Understand Why People Share | Simple Marketing Tips
People share content for a variety of reasons; however, each of these reasons generally connect back to an emotional response. To publish content that triggers an emotional response, focus on content that makes you think, is uncommon, funny, highlights a current trend, or is simply amazing. What type of content would you want to see your friends share on social networks? Find “sticky” posts that have viral potential, and people will share it. If you’re bored the second or third time you look at it, chances are, it’s not going to go viral.
Get More Traffic | Simple Marketing Tips
One of the best marketing strategies for a small business is blogging. The more content on your website, the more chances there are for search engines to pick it up. Blogging can be a great (and free!) way to generate leads, and links to your website. By giving your existing and potential clients informative, non-salesy content that you can house on your blog, and promote on social networks, you can quickly establish yourself as an expert in your industry.
Don’t Just Rely On Organic Strategies | Simple Marketing Tips
In a perfect world, organic search-engine optimization strategies would be enough for all your marketing needs. And best of all, it’s free. Hoewver, the world is far from being perfect. Pay-per-click ads can be a cost-efficient way to dip your toes into the online marketing world, and use your marketing dollars to specifically target the regions and terms that relate most to your business.