Simple Photography Branding Guide | Amazing, Budget-Friendly Branding Tips To Try Right Now!
Simple Photography Branding Guide | Branding has become one of the most despised buzz words in the world of marketing, but if you’re serious about your photography business, it’s something you can’t really afford to ignore. There are countless misconceptions and myths surrounding the word branding, and there are many branding agencies promising epic results in record times that would love to have you believe that branding is this ridiculously complicated project that costs gazillions of dollars. However, branding doesn’t have to be expensive or overwhelming!
Branding comes down to one thing in pretty much any industry – building a unique and memorable identity that will make your business relatable and easy to remember. Even though this sounds simple enough, branding is an ongoing, multifaceted effort that can make or break your business. So, to help you start building a brand identity that will take your business to the next level without breaking your budget, we gathered some of the most effective branding tips the world’s most successful photographers are using each day. Let’s check them out together, shall we?
Oh Na Na, What’s My Name? | Simple Photography Branding Guide
First things first – you’ll need a name in order to even register your business. There are two options here – if you’ve been doing photography on the side for some time now and you already built some sort of a reputation, you might want to use your own name for the name of your business and add “photography,” or something along those lines. People that already know of you will be more likely to do business with you if they already heard of you, so use your existing reputation. If you’re just starting out, you can also come up with a unique name for your business, or use your own name; the choice is yours.
Put Your Best Face Forward | Simple Photography Branding Guide
Once you sort out the name of your business, you need to think of its face. In the world of business, that face is the logo you use for your business. It’s the most important point of recognition, and it can make or break your first impression, as majority of potential clients will see your logo long before they get a chance to check out your portfolio. There are quite a few logo design guides out there, but they all come down to the same thing. First, make sure your logo is unique. You don’t want to have your logo mistaken for a logo of another photographer, do you? Then, make sure it’s simple – simplicity will ensure usability, and it will make your logo a lot easier to remember.
Define Your Message | Simple Photography Branding Guide
The tricky part about brands is that it’s never what you say it is, it’s actually what everyone else says it is. The good news is that you can influence this. How do you want to be perceived by your clients? Are you a fresh, modern, edgy brand or are you more of a traditional, reliable brand? Will you be focusing on budget-conscious audience or high-end clients? All these, and many other things can (and should!) be effectively conveyed with your brand, and since it will affect the look and feel of pretty much every aspect of your business, take enough time to get this just right.
Deliver Your Message With A Punch | Simple Photography Branding Guide
No, we don’t mean you should go around screaming your slogan at random people and punching them (even though this would definitely get you noticed). Instead, you need to pay attention to the voice you use to deliver your message. We’re talking about the language and the tone you use to engage your potential and existing clients, both online and off, in print and using digital platforms, and even in person when greeting a potential client. Make sure you’re not trying to be something you’re not – your potential clients will be able to sniff it out and you wouldn’t want the word “inauthenticity” linked with your brand, now would you?
Ensuring Consistency | Simple Photography Branding Guide
If there’s one piece of advice you want to walk away with from this article, it’s “Whatever you’re doing, do it consistently!” And this goes for pretty much every aspect of your business, not just your brand. Whether we’re talking about the tone of voice you use to communicate your message, the color scheme you use on your website or in your brochure, or the quality of your products and services, you will want to ensure consistency. Using a laid back tone of voice on social media and a totally formal tone of voice on your website will only confuse potential clients.
Visual consistency is vitally important. A recent study found that in order to remember a brand, the typical customer needs to come in contact with it 5-7 times. Now, that’s quite a lot times, and each point of contact counts – from your stationery, printed marketing materials, and even your stationery, to your online presence, such as your social media profiles and your website, need to look and feel the same. This can be achieved by using the same color scheme throughout your materials, both online and off, and ensuring you’re using the latest version of your logo. The idea here is to make sure all your materials look like they came from the same source, which will turn your branded materials into a memorable visual experience.