Simple Photography Branding Tips | Branding Your Photography Business: Why, How, And What
Simple Photography Branding Tips | Starting and running any business is a big deal, and first and foremost, congratulations on making the decision, and sticking to it! However, the industry of professional photography has grown exponentially in the last few years. People are looking for extra work, or even a career change. This makes for more and more professional photographers going for the same pie, which is getting sliced thinner and thinner. How are you going to build a solid brand with loyal clients? This is the difficult part of business that you need if you want to be successful.
If you want to learn how to brand your photography business you’ll have to think a lot bigger than logos, fonts, and color scheme choices. While many photographers want to focus all of their time on actually taking pictures, it is critical to remember that you and your photography business are a brand. Marketing, social media, and day-to-day business tasks may feel like the not-so-fun side of running a photography business, but it is vital for your sustained success.
What Is A Brand? | Simple Photography Branding Tips
To brand your business is to create an experience for your clients. A brand is the emotional response or feeling people have when using or thinking about your product or service. A brand is not merely a symbol or a graphic… a brand is the total sensory experience a client has with your business and its products or services. Every way you interact with your existing and potential clients from your logo to your marketing, and your product to your customer service is your brand. So with this in mind, when it comes to building the right brand for your business, you want to do so purposefully. Think about what type of experience you want to offer and how that can be translated into a graphic presence.
What Is Your Niche? | Simple Photography Branding Tips
Your brand is not what you say it is. It is what they say it is. “They” are your target audience. Do you specialize in children, seniors, weddings, food, fashion, commercial, or landscape photography? When you find your niche, figure out what works the best within that market. Make a list of the characteristics of your ideal client, and use this list to find the best way to reach your target audience. Try to be as specific as possible including traits such as age, profession, income, gender, business owner, or stay-at-home mom, etc. Determining your target audience will actually make your advertising and marketing outreach seem a bit less overwhelming, because you will have narrowed down the market considerably.
Develop Your Look | Simple Photography Branding Tips
Every major brand has a signature look. Whether it’s a color scheme, logo, or image, people immediately associated this icon with the brand, what it stands for, and what product it offers. This is where a professional designer comes in handy. Spending money on a good designer to help develop your brand is money well spent. Write down some of the traits of your brand: friendly, personable, flashy, humble, modern etc. and work on creating your brand image. Whether it’s a logo, color scheme, or image, it should be consistent across all of your marketing materials – website, business cards, social media, advertising, etc.
Make The Most Of Social Media | Simple Photography Branding Tips
It is hard to ignore the impact of social media on brand exposure. Social media can be a powerful tool for promoting your brand and demonstrating your brand identity to a large market. We all have our own places where we prefer to post. Maybe this is a blog, or something on Facebook. Whatever it is, do it regularly! By posting regularly, your readers know you are around, doing more stuff, and staying busy. And that’s a good thing! Find out where your potential clients are and get on their radar. This may be in Facebook, Google+, Twitter, Instagram, or Pinterest.
Network | Simple Photography Branding Tips
Once you have determined your unique selling proposition, your target audience, and your overall branding appearance, it’s time to network! Again, social media is a great networking tool, but nothing beats face-to-face interactions with photographers and small business owners who can offer suggestions and advice on marketing your business.