Simple Photography Business Advice | Business Mistakes Every Photographer Makes At Least Once (And How To Avoid Them!)
Simple Photography Business Advice | In the past few years, camera equipment has become more affordable than ever, and as a result, everyone is a photographer. However, that doesn’t mean you should toss your dreams of running your own photography business aside. It just means you have to work a little smarter to stand out from the flock of other photographers in your area or your niche. Yes, professional photography can be incredibly competitive, but there are quite a few steps you can take to stand out and turn your business into a success story.
In a fiercely competitive industry, in which anyone can get a camera and call themselves a professional photographer, your experience, credibility and business skills will be stretched and challenged from the get-go. If you’re trying to get into the world of professional photography, you’ll soon learn that there’s more to it than showing up with a camera and a smile. There’s a lot going on behind the scenes to get those amazing gigs and happy clients. Ready to run a business first and be a photographer second? Hope so!
Invest In A Killer Website | Simple Photography Business Advice
To charge a professional fee for your services, you will need to convince potential clients that you have the skill and knowledge to deliver the results. To do this it’s essential that you set up a professional-looking portfolio website, weighted towards your area of specialization. There are many free templates out there, but your website will act like your storefront. You want it to be impressive, so it’s best to have a website professionally designed just for you. If you expect people to pay top dollar for your services, you need to be able to show them they will receive high-quality results, and here at MediaNovak, we design websites that do just that.
Set Your Rate | Simple Photography Business Advice
It’s definitely fair to say that the subject of pricing is the cause of many frustrations for most photographers. Like trying to read in the dark, headaches are inevitable if you can’t really see where you’re going wrong when it comes to setting up an effective price list. However, it is crucial that you have a starter rate to refer to so you can assert your value when you get approached by potential clients. Even if you have to make exceptions and lower it to get gigs in the beginning, it’s better to have a starting point than to leave it to the client alone to set the terms. At the end of the day, if you don’t know your worth, nobody else will.
Testimonials Are Vital | Simple Photography Business Advice
Keep in mind that your most important clients are your past clients. Treat them right and they’ll be your best marketing tool. Get written referrals from satisfied clients and add a ‘testimonials’ page to your website. Word of mouth is the best advertising! To get testimonials that are effective and not just a generic phrase like “They were awesome,” send out a survey with leading questions in it. You might ask your clients, for example, what they did with their pictures and how they react when they see them.
Use Social Media To Promote Your Business | Simple Photography Business Advice
Social media is an incredibly powerful marketing tool, but it’s best to start out with one or two networks and use them consistently. For most photographers, Facebook is the most likely place where potential clients are spending time. Twitter and Google+ tend to appeal more to business owners. So if you mostly do photography for other companies instead of the general public, then those two might be a better place to focus your time and efforts.
Don’t Forget To Network With Other Professionals | Simple Photography Business Advice
Building relationships with other professionals is incredibly valuable. In the same way that pandemics can spread, so can your reach as a photographer. You can be the best photographer in the world, but unless people know about you, it won’t do you any good. Join groups, forums, clubs, collectives, whatever you can. Approach vendors, agents, caterers, florists, and other business owners that target similar audience and that can refer you to their own clients. Make sure these people know about you and respect you, and you’ll get referrals.
Ensure You Insure | Simple Photography Business Advice
For most photographers, it will be the non-photographic aspects of running a business that they find most challenging. Getting to grips with all the different insurance policies will take some time, but it will be worth your while. Photographers’ cars and bags are packed with expensive things, and thieves know that. Insure yourself from day one so your equipment is covered against theft and accidents from the moment you get your first gig, and make sure your insurance covers your responsibilities if a client trips on one of your cables and suffers an injury.