Simple Photography Business Guide | How To Start A Photography Business (The Right Way!)
Simple Photography Business Guide | Making the decision to become a professional photographer and start your own business is the easy part. So easy, in fact, that no barriers whatsoever can stop anyone with a camera and at least one good eye from choosing professional photography as a full-time job. But, that doesn’t mean you should toss your dreams of running a photography business aside. It just means you have to work a little smarter.
Working with families and couples, capturing lifelong memories with them, and looking forward to new ones as their babies and children grow can be truly fulfilling. But as you launch a business, it is vitally important to be thoughtful and realistic about the road ahead. Taking stunning pictures will only take you so far, after all. You’ll also need some business skills. On the bright side, it isn’t as complicated as it may seem at first. Running a business is sort of like riding a bike: once you get the hang of it, you wonder what the fuss was about.
Choose Your Ideal Client | Simple Photography Business Guide
Photographers often feel they have to take on any assignment that comes their way when they just start out in the industry, but choosing an area of photography to specialize in is a great way of distinguishing yourself in a saturated market. Choosing an ideal client up front also gives you the comfort and confidence to turn away the client who is too far away from your location, can’t afford you, or is simply a pain to work with.
Write A Business Plan | Simple Photography Business Guide
Starting a business begins with the end – defining your goals. By setting business goals, you will find a clear path to your destination, like breadcrumbs to follow later. Any serious entrepreneur will tell you that you need to organize your thoughts and write them down. This detailed document will act as your map, describing what your business is all about and how it will be profitable. It breaks down things like cash flow, expenses, ownership, and competition.
Know Your Equipment | Simple Photography Business Guide
A bad workman may blame his tools, but a good photographer knows that the right equipment can make a big difference. Think about which camera and lenses will be most appropriate for the niche you chose, and then choose a powerful computer and photo editing software. This will be your most important investment, and it pays to get the best your budget allows. Of course, investing in the right equipment is just the first step. Even the best equipment in the world won’t do you any good unless you know how to use your camera, your lenses, your light modifiers, and your editing software. Know them like the back of your hand.
Invest In A Killer Portfolio Website | Simple Photography Business Guide
The next step when starting your own photography business is to set up a portfolio website to showcase your work. This does not have to be elaborate, but potential clients will want to see what your work looks like before they decide whether to hire you. At the end of the day, in order to charge a professional fee for your photography, you will need to show that you have the skill and experience to deliver the job. There are free website templates out there, but think of your website like a storefront. You want it to be impressive, so it’s best to have a website professionally designed.
Create A Marketing Plan | Simple Photography Business Guide
A big part of a photography business is marketing. In order to get clients through the door, you have to do marketing, plain and simple, and a solid marketing plan keeps you in a proactive mode. You’ll be prepared well in advance for family sessions in the fall, the summer wedding season or Christmas holiday sessions. Avoid scrambling to put together packages and marketing pieces after the season is already upon you.
Rock Your Social Networks | Simple Photography Business Guide
Social media is a powerful marketing tool, but it’s best to start out with one or two networks and use them consistently. Facebook is a good option, but you might want to lean towards other visual social media channels like Instagram or Pinterest as well. Keep in mind that social media marketing is only effective if you succeed in engaging your followers and fans, so don’t bombard them with generic sales messages. Instead, share interesting content, tips from the industry and reply to their messages in a timely manner.