Simple Photography Business Marketing Tips | How To Market Your Your Photography Business Without Leaving Your Armchair
Simple Photography Business Marketing Tips | There are many people out there that believe that having a great eye for composition is everything you need to launch a photography business. However, we’ve all seen incredibly talented amateurs try and go from being a hobbyist to running a photography business, but ultimate fail. Most common reason? Lack of the right business skills!
One of the most important things you’ll ever do on your way to success is figuring out how to book clients – and in order to book clients, you need to up your marketing game! Think about it: you can be the world’s most talented photographer, but if no one ever heard about you outside the circle of your closest friends, it won’t do you any good. Luckily, marketing the services you’re providing doesn’t have to be an overwhelming and expensive effort. We’ve gathered some of the most effective, yet incredibly affordable tricks you can start implementing today!
Update Your Portfolio | Simple Photography Business Marketing Tips
We spend quite a lot of time talking about the importance of having a professionally designed website for your photography business. However, when was the last time you updated your portfolio? If it’s been longer than 3-6 months, it’s about time you do something about it. Think about it – you’ve probably been busy shooting all this time, or perhaps you even developed a new skill. Why not show it to the world? Don’t just tell your clients what you can do for them – show them examples.
Set Up A Blog | Simple Photography Business Marketing Tips
Another great thing you can do while sipping your coffee is publishing a new blog post! Since photographers don’t exactly update their portfolios on a weekly basis, you need to find something that will keep your potential clients coming back, and what better way than having regularly updated blog with interesting anecdotes from your shoots and informative tips and tricks for your potential client’s next session? At the end of the day, your website is like a brochure, whereas a blog is like an ongoing conversation that will not only engage your visitors but keep them coming back for more.
SEO Isn’t A Dirty Word (Believe Us, We Double-Checked!) | Simple Photography Business Marketing Tips
Building a website is a critical step towards success, but as we all know, just because you built it, doesn’t mean your potential clients will come. You need to make sure your website has been optimized for search engines, especially because you’re running a photography website, a type of websites notorious for lack of written content. Where can you use your target keywords that will get you on the front page of Google? Everywhere! From the page titles, meta description and throughout your blog posts to the ALT tags of every image you upload to your website, there are plenty of opportunities to include the keywords. Just don’t go overboard, as Google has been known for penalizing website for keyword stuffing.
Use Social Media To Spread The Word About Your Business | Simple Photography Business Marketing Tips
We all do it, whether we’re in the checkout line at the grocery store or bored senseless during a lazy Sunday afternoon: we check Facebook, tweet about Donald Trump’s latest speech, Instagram our lunch and pin our favorite images. It makes perfect sense, then, to do the same thing for your business as well. Now, don’t get us wrong, your potential clients probably don’t care what you had for lunch, but having a solid social media presence can really boost your business forward.
The secret to success on social media is to engage your followers, friends and fans. It’s a two-way street, so don’t randomly post a generic tweet with your website’s URL. Comment, like, share, retweet and reply to each and every message you get from potential clients. You never know when someone’s going to stumble upon your comment and check out your profile.
Don’t Spread Yourself Too Thin | Simple Photography Business Marketing Tips
Social media doesn’t have to take longer than 10-20 minutes a day if you work smart instead of hard. In order to get the best results possible, you need to make sure you know which networks your potential clients feel most comfortable using and check most often, and then get on their radars. Depending on your area of expertise, you’ll probably find your potential clients on Facebook, Instagram and even Pinterest. If you target other business owners, however, you’ll probably have more luck on Twitter and Google+. After publishing a blog post on your website, share it on social media, and retweet content that catches your eye, and you’ll be on your way to becoming a social media rockstar!
Turn Your Brand Into A Consistent Experience | Simple Photography Business Marketing Tips
Whether you’re setting up a Facebook page for your photography business, redesigning your website, or designing an email newsletter, make sure each and every element matches your existing branded materials, both online and off. Even though different mediums have different requirements, there are still some things you can use to convey your brand. For example, you can reinforce your brand by using your logo as a watermark on the images you publish on social media, using the fonts from your website in your newsletter, and topping it all off with the same color scheme, which will boost brand awareness and help your potential clients remember you more easily.