Simple Photography Logo Advice | 4 Amazing Tips To Help You Design A Logo Without Blowing Your Entire Budget
Simple Photography Logo Advice | Many photographers mistakenly believe that having a professional design a logo for them is something that comes later on, only after they gain some recognition and invest considerable amounts of money into marketing, when they should actually sort out the logo right off the bat. Designing a logo that gets people talking doesn’t have to be expensive or exhausting, yet you’d be amazed just how many photographers out there deliberately choose to cut corners and have a neighbor’s artsy kid whip up a design for them.
Your logo will oftentimes be the very first contact a potential client has with your photography business, and the impression it leaves can be the difference between success and failure of your business. It will convey a lot more than just the name of your business, so you need to make sure you get it right from the get-go. Luckily, not everything is so grim – there are things you can do to ensure you end up with a logo that takes your business to the next level without spending a fortune. And we have the list of those things, so let’s check it out together!
For The Love Of All That Is Holy, Be Unique! | Simple Photography Logo Advice
A logo is defined as a symbol or graphic representing a business, or and individual, and their products, services, or property, which means the last thing you want is to have your logo mistaken for a logo of another business. This is why it’s best to stay away from cheap logo templates available online. While you may believe this would save you money, you might end up doing more damage than good. Remember, these templates are usually designed by amateurs or beginners, and they tend to have all the telltale signs of cheap, amateur design – characteristics you definitely wouldn’t want associated with your brand.
There’s another issue with cheap logo templates – even if you do find a decent one, it’s still a cheap template, which means countless other businesses are already using the same template. Your goal is a logo that stands out from the crowd, not one that blends right in with the rest, so your safest bet is to have a logo custom designed for your business. This will allow you to stand out from the crowd and convey the nature of your brand more accurately using your logo.
Pay Attention To Color | Simple Photography Logo Advice
Colors are a designer’s best friend – they can help bring a dull design to life, convey a message, and even spark an emotional response. However, there are a few things worth mentioning. First, keep in mind that each color has a unique meaning which can vary depending on your location, so do your research, unless you’re willing to risk sending a wrong message to your target audience. Once you determine which colors match your message, you’ll want to limit your selection to 2-3 colors max, because any more might end up overwhelming the viewer.
But Don’t Rely Too Much On It | Simple Photography Logo Advice
The most important piece of advice when it comes to color is to leave it until you’re done working on the design itself. Yes, playing around with different color combinations and schemes is fun and a sort of a creative outlet, but it may end up limiting your logo’s usability. Your logo will be used in various ways and on different materials, some of which will have considerable limitations, especially when it comes to color.
For example, if you fax a document to a potential client, the logo will turn into a black and white smudge on their end, so if you rely on color too much to convey your message, you will need to find a way to convey the same message even when the color is removed. This is why whenever we design a logo for a client, we do all our sketches in black first, and it’s only when we’re 100% happy with the design that we move onto adding color to ensure perfect versatility.
Speaking Of Versatility, Use The Right Files | Simple Photography Logo Advice
In today’s digital world, your logo has to be able to transcend paper and look just as good on a roadside billboard as it does on your business card. Think about social media – will your followers be able to recognize your logo when used as an avatar? At the end of the day, your logo is the face of your business and your entire brand, which means it has to work well across all materials and applications, as well as in various sizes without affecting the message or the overall design quality. This is why it’s crucial you use vector files during the design stage.
Vector files, unlike raster images, aren’t pixel-based. Instead, they’re mathematical formulas that will allow you to scale your design to practically any size without affecting the quality of the graphic. Raster images, on the other hand, will start breaking down into pixels after a certain point, making your logo appear smudgy and cheap. You’ll also need to keep the design itself simple – overly complex designs might look fine on a computer screen, but once you scale them down to fit on a business card, they’re more than likely to gum up and lose all the fine details, turning into unrecognizable smudge.