Simple Photography Logo Tips | The Ultimate Guide To Help You Design A Picture Perfect Photography Logo
Simple Photography Logo Tips | We live in a world cluttered with brand logos. Even toddlers who can’t yet tie their own shoelaces remember many logos or are able to figure out what a company sells just by looking at its logo. No wonder, then, that logo design is so important in the business industry. In an age where everyone must have a website to promote their product, or service, the demand for a top-quality logo has never been higher.
How a business presents itself can be the difference between success and failure, and photographers are no exception to this rule. A lot goes into branding a photography business, but one thing is for sure: you will need a killer logo if you want to stand out. More logo designs are out there than ever before, and with that comes the challenge of being unique. How do you design something original that stands out in a sea of identities?
What’s In A Logo? | Simple Photography Logo Tips
Before you design one, you must understand what a logo is, what it stands for and what it is supposed to do. A logo is not just a symbol – it conveys a business’s commercial brand through the use of shape, fonts, and color. A powerful logo is memorable, appropriate, practical, graphic, simple, and effectively communicates the intended message. In non-visual industries, it’s often what potential clients first identify with in a brand. In the photography industry it plays second fiddle to your work, but it’s still a vital visual cue and tie-together for your clients.
Be Unique | Simple Photography Logo Tips
How does a logo rise to prominence as a brand’s identity? Simple! By being unique. Why not use a design that you actually thought up yourself rather than ripping off what everyone else is doing? Coming up with a unique design isn’t all about avoiding imitation, but also about designing something out-of-the-box. It may be tempting to just throw an industry icon on the page, but it’s crucial to think creatively. What’s important is to design something that you believe is different from anything already out there.
Less Is More | Simple Photography Logo Tips
If a logo is complicated, it’s hard to identify and thus cannot engage your audience as effectively as a simple logo can. It’s important to have a balanced combination of simple and quirky — you want your logo to grab the attention of your potential clients, but you don’t want them to have to sit and stare, analyzing the logo. Keeping the design simple allows for flexibility in size. Ideally, your design should work at a minimum of around one inch without loss of detail.
Find The Right Font | Simple Photography Logo Tips
Different font treatments and designs evoke a certain emotional response from us. You could easily point out a design that had a classy feel to it, or a logo that has a whimsical feel, and you don’t have to be a typophile to know how a font makes you feel when you see it. Don’t be tempted to make your logo stand out by using gimmicky fonts. They’re the equivalent of typographic chintz and there’s a reason why most of them are free.
Understand The Brand | Simple Photography Logo Tips
Yes, a logo is an image, but it’s also an introduction to a brand. Logo design, just like any other variant of design, has its own share of trends which keep falling in favor and out of favor over time. It’s only logical to stay away from cliches and come up with a unique logo that your potential clients expect from you. The logo must appeal to a specific audience and when designing, you must keep this in mind. While your logo does not have to relate directly to the photography industry, it should be appropriate for the intended audience and your own personal style. That includes logo position, color scheme and even the symbol itself. The logo should reflect the brand and its clients.
Color Is Vitally Important | Simple Photography Logo Tips
One of the most critical considerations for logo design is the color palette. This is not a superficial decision, as color conveys meanings and communicates ideas. Every color has a different implication and can bring nuance to your message — don’t fall into the trap of communicating the wrong message because of a simple brush stroke. Ideally, your choice of color should be based on your target audience. Consider the age, gender and cultural orientations of the target audience, and couple it with your artistic creativity, and you’ve got a killer color palette for your logo already!