Simple Photography Logos | Think You Know How To Design A Logo?
Simple Photography Logos | Designing a logo is super easy, right? Find a pretty shape, paste the name of your business, and voila, you’ve got yourself your very own logo. Logo design may sound like an easy task, but in reality, there’s a lot of effort, skills, and creativity behind those seemingly simple pieces of design you can’t see at a single glance – and that’s exactly the beauty of it. There’s a whole industry behind effective logo design, and for good reason – it’s one of the most important branding elements and first contacts potential clients have with your business.
Sure, your work is the best representation of your brand, but keep in mind that majority of potential clients will see your logo long before they check out your portfolio, whether they find it online, or see your logo on your stationery. If your logo doesn’t leave the right impression or convey the intended message, or even worse, if it doesn’t even grab the attention of your potential clients, they might not even bother checking out your work. Yup, you’ve read that right – if not designed right, your logo could actually be doing more damage than good, without you even realizing it! To help you get a better idea what logo design is all about, we put together a list of the vital logo characteristics, so let’s dive right in!
Is It Unique? | Simple Photography Logos
The main purpose of any logo is to represent a business or an individual – which means you need to make sure the logo you use is 100% unique. After all, you don’t want to spend days and months building awareness only to end up having your logo mistaken for that of another business. Yet, you’d be absolutely amazed just how many photographers out there choose to cut corners and get one of those cheap logo templates.
Not only are these generally designed by beginners, so they have all the telltale signs of amateur design, but even the few good ones are already being used by many other businesses – perhaps even by people in your own area or your particular niche. What message will a cheap, amateur logo send to your potential clients about the quality of the work you do? Take some time to think about the logo you want to create, take a look at what’s already out there and find an opening for something new, and you’ll have a much better chance of standing out.
Is It Simple Enough? | Simple Photography Logos
While your goal should be an original design, there are other things you’ll want to keep in mind as well if you’re hoping for an effective logo. For example, the fist idea that will cross the minds of many photographers when trying to ensure original design is to keep adding elements until they’re certain the logo is unique. However, it’s often been said that a logo isn’t perfect when there’s nothing left to be added, but when there’s nothing left to be removed without affecting the message. Simplify the design and avoid using cheesy design elements such as unnecessary 3D effects, shadows, and poorly executed gradients.
Simplicity, at least when it comes to logo design, isn’t just about personal preferences and creative style of your designer – in fact, simplicity can be the critical difference between success and failure of your logo. A simple logo is a lot easier to remember, which should definitely be one of your top priorities. Not only that, but a simple logo is also a lot easier to use. For example, a complex logo might look absolutely stunning on your computer screen, but when the time comes to have it printed on a business card, all those fine details will turn into unrecognizable smudge when you actually scale down your logo.
Timeless Is The New Black! | Simple Photography Logos
Having a trendy logo might sound like a good idea at first, but you’ll want to stay away from the trends! There’s no way you can predict what the future brings, and logo design is much like fashion: there are trends and fads constantly coming and going, and what’s super hot today might be outdated in a year, or even a month, while only a few of them will become design standard. This is why it’s vital that you don’t come up with a trendy logo just for the sake of being up to date with the latest trends – instead, come up with a design that will accurately represent your business and appeal to your potential clients.
Changing your logo too often isn’t a solution either. Your potential clients will have to see your logo quite a few times before they remember it (Some studies say up to 7 times!), so you’ll need to work on brand exposure and raising awareness among your target audience. This will take some time, and even money, so the last thing you want is completely overhaul your logo just when it starts gaining traction. Not only will you have to start from scratch, but you’re also risking alienating your existing clients. Just think about all the iconic brands that faced a backlash after trying to redesign their logos.