Simple Photography Marketing Advice | Essential Rules Of Marketing Every Photographer Needs To Know About: Break Them At Your Own Risk!
Simple Photography Marketing Advice | One of the biggest challenges new photographers face after launching a photography business is figuring out how to get clients to hire them. You might be the world’s most talented photographer, but unless potential clients actually know about you, it won’t do you any good, which is why you need solid business skills if you’re hoping to turn your business idea into a profitable business.
If you’re just starting out in the industry, getting in front of your target audience might feel like the quest for the holy grail – not only do you have to grab their attention, but you also need to compete for it with countless other photographers in your particular niche. However, it can be done! Marketing doesn’t have to be expensive or overwhelming, but it does need to be creative and well-thought-out. To help you hit the ground running, we’ve got some simple photography marketing advice that is bound to boost your next marketing campaign. Let’s dive right in!
Get A Website For Your Business | Simple Photography Marketing Advice
We live in a digital age where everything is online – and your photography business shouldn’t be an exception! Your potential clients are searching for photographers just like you, so you not only need to get your website to the top of the search results page, but you also need to make sure it appeals to your potential clients, showcases your work and provides the visitors with all the information they need to reach out to you and hire you. Your website will be the first thing many potential clients see, so make sure it leaves the best impression possible.
Blog! | Simple Photography Marketing Advice
Blogging is one of the most effective marketing tools you’ll ever have! It will not only give you tons of opportunities to use your target keywords organically and improve your website’s SEO, but it will also give your visitors a reason to keep coming back. But those are not the only two benefits of a regularly updated blog – it will give you enough creative and unique content to share throughout social media, which in turn will help you stand out, as you won’t be sharing generic content pretty much everyone already shared with their friends and followers.
Don’t Forget About The Testimonials | Simple Photography Marketing Advice
Consumers are used to doing their research before deciding to make a purchase, and thanks to platforms such as Amazon and Yelp, we all got used to checking online reviews and testimonials. Your potential clients are no different, which means setting up a page for raving testimonials from your satisfied clients is a wise move. Consider offering an incentive to your clients, such as a discount, or a free print, if they’re willing to write a quick testimonial about the experience they had working with you. You can publish it on your website, and ask them to share it on Facebook – people are far more likely to schedule a session after reading a positive review from a friend than they are after reading a generic About Me text.
Other Business Owners Appreciate Gifts As Well | Simple Photography Marketing Advice
It’s not only your existing and potential clients that appreciate a referral gift. You can send a few professional shots of the venue to the owner if you’re in the wedding photography business, or a shot of the flower arrangements to the florist, and tell them just how much you appreciate referrals. They’re already targeting the same audience as you are, but they’re not offering competing services, which makes them perfect partners for a referral program. It’s a win-win situation.
Build A Social Media Presence | Simple Photography Marketing Advice
Many photographers wonder why they should invest their time in building a social media presence if they’re already running a website and updating their blog? Well, because your potential clients are spending their time on social media, not your website. To get them to your website, you need to get on their radars. However, don’t just join random social networks and bombard your target audience with links to your website. Instead, become a part of the conversation, share tips and tricks and establish yourself as an expert in your field!
Your Email Database Is Your Most Valuable Asset | Simple Photography Marketing Advice
If you don’t offer your website visitors a way to subscribe to your newsletter, you’re missing an incredible business opportunity. Your email database is a valuable tool – it’s a list of people who are already interested in what you have to say, so make sure you stay in touch with them, without bombarding their inboxes. Let them know when you have a special discount, or when you update your products, introduce a new one or anything else happens that you think your potential clients might want to hear more about!
Contests And Charity Work Can Do Wonders | Simple Photography Marketing Advice
If there’s a charity in your area you’re particularly interested in, consider offering a free sessions for free in exchange for featuring the name of your business on their website and materials. This is a great way to get some exposure, and to actually do some good! You can also consider setting up a contest on your Facebook page, offering a free shoot for people that share your image and like your page. This will drive the exposure, because everyone loves free stuff, and you’ll get bunch of interested people liking your page. However, before you do anything, make sure you check the regulations and set up a contest according to your local laws.