Simple Photography Marketing Guide | 6 Budget-Friendly Marketing Ideas That Work Like Crazy!
Simple Photography Marketing Guide | Starting a photography business may sound like a tempting idea – you love taking pictures, so why shouldn’t you start doing it for a living? While you might be excited about the idea of running your own photography business, you need to keep in mind that taking stunning pictures will only get you so far. To turn your idea into a profitable business, you’ll need to take care of a few things first.
You can be the world’s most talented photographer, but it won’t do you any good unless your potential clients are aware of you and the services you’re providing. This means you can’t simply get a professional camera and announce to the world you’re starting a business – instead, you need a solid business and marketing plan that will help you get clients and grow your business. Not sure where to begin? We can help!
Set Up A Portfolio Website | Simple Photography Marketing Guide
We live in a digital age, which means you need to make sure your business is online – people are used to doing their research online before purchasing a product or hiring someone, so your website needs to leave just the right impression on your potential clients. It doesn’t need to be a complex platform – if anything, it needs to be a simple showcase of the best examples of your work!
Not all websites are created equal, though. In addition to the best examples of your work, you need to take care of a few other things as well. First of all, you will want to make sure your contact details are clearly displayed, so your potential clients can access them easily the moment they decide to pick up the phone and schedule a session. You’ll also want to make sure the navigation is simple and straight-forward, because your visitors need to be able to focus on your work instead of trying to figure out how to get from the point A to the point B.
Blog! | Simple Photography Marketing Guide
Having a regularly updated blog on your website will do more good than you might think – while you may see it as another task on your list that you dread doing, it is actually a powerful tool that will not only improve your search engine rankings, but will also give your visitors a reason to keep coming back. If you update your portfolio every 3-6 months, why would your potential clients come back after viewing your portfolio? Blogging on a regular basis will give you unique content to share on social media as well, which leads us to our next point!
Rock Your Social Media | Simple Photography Marketing Guide
When creating a marketing plan for you photography business, you need to keep in mind that your trying to get the attention of the millennials – a generation that grew up using smartphones and spending free time on social media. So if you want to stand out, you’ll need to use the same tools they feel comfortable using. Keep in mind, though, that it’s called social media for a reason. Don’t just bombard your followers and fans with direct sales messages – instead, become a part of the conversation, share tips and tricks, interesting anecdotes from behind the camera and reply to each and ever message, comment and public mention.
But Don’t Forget Face-To-Face Networking | Simple Photography Marketing Guide
Networking with other business owners can be an incredibly powerful tool to help you grow your business, but not all networks are created equal. You need to work on building relationships with business owners that target the same audience as you are, but provide non-competing services. For example, if you’re a wedding photographer, take a few shots of the flower arrangements or the wedding cake and send them to the florist or the cake decorator. They’ll be more likely to send their own clients your way than if you just asked for referrals. You’d be surprised how loyal business owners can be to each other once they really hit it off, so make sure you’re building solid relationships in your niche.
Referral Gifts Are Essential | Simple Photography Marketing Guide
Word of mouth marketing is the most effective strategy for getting new clients in the photography industry, but there are ways you can take it to a completely different level. Consider offering an incentive, like a free print, or a special discount for each new client people bring your way. You can also offer a reward to each client willing to write down a short testimonial describing how working with you was awesome. You can then publish the testimonial on your website and ask the client to share it with their friends on social media. When people see a recommendation from someone they know and trust, they’re far more likely to contact you than if they saw just a generic testimonial on your website.
Have A Marketing Plan | Simple Photography Marketing Guide
Marketing might sound overwhelming, but it doesn’t have to be. Take some time to sit down and figure out what your next year will look like marketing-wise. If you clearly define your target audience, create a consistent voice for all your marketing efforts, both online and offline, and write a detailed plan, you will never get caught putting together marketing materials in the middle of a marketing campaign. You’ll also have a much better idea where to focus all of your attention and how best to appeal to your potential clients.