Simple Photography Marketing Ideas | Simple Ways To Give Your Marketing Strategy That Extra Punch (Without Blowing Your Budget!)
Simple Photography Marketing Ideas | Your ability to market the services and products you’re providing is just as important as your talent, yet you’d be amazed just how many photographers rather focus on shooting, pretty much neglecting the business side, including their marketing efforts. This usually goes on until the shoots dry up, which is when they focus all of their time, energy, and even savings on spreading the word about their services until they’re booked solid or completely burned out. This turns into a vicious cycle – overbooking without leaving any time to handle the business aspects, followed by an exhausting period of constant marketing.
This gets tiring after some time: rushing from one shoot to another without having a moment to take a breath and enjoy the moment is more likely to get you to start disliking photography almost as much as you did your day job before quitting. However, there is a simpler way – and no, we don’t mean throwing endless amounts of money at marketing agencies to handle marketing for you. With the right guidance, a bit of research, and some effort, you too can set up a solid year-round marketing strategy that will keep you in the limelight!
Do Your Homework | Simple Photography Marketing Ideas
Your ultimate goal is to set up a marketing strategy that will allow you to leave it on autopilot without having to constantly keep an eye on it. However, before you can do that, you need to do some research first, otherwise your entire marketing strategy might end up being just one very expensive shot in the dark. In order for a marketing plan to be effective, you will need to clearly define your target audience, so take your time to get to know them in terms of age, location, gender, even marital status. All these tidbits will affect the way you approach marketing and which strategy will work best.
Do Some Soul-Searching | Simple Photography Marketing Ideas
In order to promote your services and products, first you’ll need to figure out what it is that you’re trying to sell. Keep your marketing focused by working through the services you want to sell. For example, if you’re trying to do more bridal shoots, you’ll create quite a different marketing plan than you would if you were trying to book more high-school senior shoots. Keep in mind that even your prices will affect how and where you promote your services, so take in consideration all of the aspects of your business and come up with the most appropriate strategy.
You Can’t Get Away With Not Having A Website | Simple Photography Marketing Ideas
One of the most powerful tools of the modern photographer is definitely the website. Long gone are the days when photographers had to carry around printed portfolios from a meeting to a meeting and hope to get hired. However, with the introduction of the Internet, you can get your work in front of anyone around the globe, which makes your website a lot like a front store window, accessible 24/7. If you don’t have a website, or if you haven’t updated your website in years now, your potential clients will think you’re out of business and move on to the next photographer long before they even consider contacting you.
So, what are some of the most important aspects of an effective website? First, you will need to make sure you’re not using outdated technology. For example, if your website is based on Flash, you are likely to be losing business without even realizing as Flash websites are an absolute nightmare for SEO. You also need to make sure your website has been optimized for mobile devices, as almost half Internet users are using mobile devices to access the Internet, whether it’s a smartphone or a tablet. If your website hasn’t been optimized for mobile devices, do you think a potential client will save the link to check it out on their desktop computer when they get a chance? Not really!
Rock Your Social Media | Simple Photography Marketing Ideas
If you think that social media is still something only high-school seniors use, or if you’re religiously posting snaps of everything you had for lunch, you’re missing one of the most powerful marketing tools that was introduces in the last decade. However, you will need to build your social media strategy around the profile of your ideal client. There’s no need to set up accounts on every social network out there, just the ones your potential clients are using. And once you figure out where your ideal client spends their time, find a way to get on their radar.
Keep in mind, though, that it’s called social media for a reason – don’t bombard your followers, friends, and fans with generic sales messages. Your goal here isn’t to sell a service right away – instead, you want to join the ongoing conversation, and engage your potential clients in a meaningful interaction. Share interesting content, tips and tricks, discuss industry’s best practices, and anything else you think potential clients might find interesting. This will allow you to stand out from the crowd and build a reputation of an established industry leader and a source of interesting content and valuable information. The good news is that maintaining your social media presence will require only 15-20 minutes a day once you get going, and it’s absolutely free!