Simple Portfolio Design Tips | Creative Ways To Capture And Retain More Leads With Your Portfolio
Simple Portfolio Design Tips | The photography industry has become very competitive over the past few years, with hundreds of talented photographers out there fighting for every client. Therefore, to succeed in this industry, you have to find a way of standing out from the crowd. For a photographer, an online portfolio is like a chef’s menu: it is the ultimate showcase of professionalism, skill and talent. It’s a reflection of who you are as an artist. And it’s the first thing a lot of your potential clients are going to see, so make sure that what they’re seeing is leaving the best impression possible.
Photography portfolio website will either build or break you; it is a reflection of your business after all. Bad design simply irritates potential clients, stopping them from seeing your works. In order to appeal to your potential clients, your portfolio should be designed properly according to certain principles which not only help you impress the visitor, but also provides them with a smooth user experience.
The Portfolio As An Art Piece | Simple Portfolio Design Tips
Potential clients will be judging your style and your skills not only by viewing works that appear on the portfolio website, but also by the aesthetics, usability and overall presentation of the portfolio itself. It’s vitally important that your portfolio website shows off who you are and what you do: by building an original website you’ll make sure that it comes to mind when people are searching for your services.
Choose Your Best Work | Simple Portfolio Design Tips
Your portfolio website is like a living CV: the content on it should be up-to-date and make it clear to people what you can do. It’s a mechanism for showcasing your professionalism and talents, so make sure that you show off new projects and skills as soon as they’re ready for the world to see. Impressions are formed instantly, so a small selection of quality should be front and center. Your portfolio should still be you, but only the best you. Clients prize quality over quantity. It’s easy to upload 100 images, but that doesn’t mean you should do it.
Keep It Well-Organized | Simple Portfolio Design Tips
Always use tags and categories for your portfolio, particularly if you have a large selection of images, so that visitors can find whatever they’re looking for easily. You don’t want your visitors to get lost trying to find the information they need, do you? Don’t slow visitors down by getting too creative with the navigation or trying something you’ve never done before. Chances are, it won’t impress them. Make your portfolio easy to navigate. Simplify and streamline the menu items, reduce and consolidate pages, and keep the navigation style simple rather than getting clever with it.
Let Them Find You | Simple Portfolio Design Tips
Your super-duper works will worth nothing, if they can’t be found. If your website doesn’t make it clear how visitors can get in touch with you, they won’t try very hard to find out. Dedicate space on your homepage to telling people how they can reach you. What’s the ultimate point of making a portfolio? To get clients – and get paid. The simpler you make it for a visitor —a potential client — to be able to contact you, the greater the chance you’ll end up getting his or her work – and get paid.
Keep It Fresh | Simple Portfolio Design Tips
Building an effective portfolio is like gardening. Every so often you have to prune and selectively remove pieces that are no longer representative of your best work. Google also loves fresh content, so a great way to boost the search ranking of your website is to keep it up-to-date through a blog and new work. Always keep your posts relevant and related to what it is you do, as that’s why people are looking at your site to begin with.
Use Testimonials | Simple Portfolio Design Tips
For many potential clients seeing samples of your work is not enough. They would want to know who you have designed websites for previously. This is why testimonials are a very important element of any portfolio. Why should anyone just take your word for how great you are? Testimonials add a level of trust, reassurance and authenticity, further proving your experience and ability to produce top quality work. Otherwise you can just list the logo of the company, especially big players in certain industry who have hired you before.