Simple Portfolio Websites | Avoid Overwhelming Visitors: Elements Of Your Portfolio Design That Need Simplifying
Simple Portfolio Websites | Your portfolio is a reflection of your business. It’s a reflection of who you are as a photographer. And it’s the first thing a lot of your potential clients are going to see. To a potential client, you as a photographer are usually only as good as your portfolio. They’re checking your work out for the first time, and if you don’t impress them enough, you won’t get their work. Make sure that what they’re seeing is making the right impression. That means pay attention to details, keep things fresh, and put your best foot forward.
Assuming you do have some work, it’s vital to organize it all in one place. A photography portfolio website is all about promoting you. You are a brand, and your name is a brand name. No one is going to know about your business unless you get it out there; and if you’re a photographer, designer, developer, writer, gamer or any other type of creative, then it’s crucial that you have a good portfolio website. Here are some simple tips that can help you build the perfect portfolio website.
Keep The Design Unique | Simple Portfolio Websites
What makes a photographer’s portfolio website connect with its visitors is a sense of intimacy. You want people to feel that your website layout is truly your own and that it conveys your own personality, style and skills. Don’t copy someone else’s portfolio design just because you think it looks good. It’s vitally important that your portfolio website shows off who you are and what you do: by building an original website you’ll help make sure that it comes to mind when people are searching for your services.
Simplify Navigation | Simple Portfolio Websites
When creating a portfolio, you want a website that is straightforward. You want your content to be the focal point, rather than a overshadowing design. Make your portfolio super-easy to navigate. Simplify and streamline the menu items, reduce and consolidate pages, and keep the navigation style simple rather than getting clever with it. Simplicity in the interface and visual design of your website will push your work to the center stage, where it should be.
Curate Your Best Work | Simple Portfolio Websites
The saying “Dress for the job you want, not the one you have” applies to photography portfolios as well. If you want to do wedding photography, for example, then make sure that’s exactly what you’re highlighting on your portfolio. Take the time to look at all of your work and carefully choose the right pieces for your portfolio. Think of your portfolio as your greatest hits album. Only include the hits — your absolute best, most impressive and representative work — and keep the lesser work samples off of your portfolio.
Include The Contact Details | Simple Portfolio Websites
What’s the ultimate point of making a portfolio? To get clients – and get paid. The simpler you make it for a potential client to be able to contact you, the better the chance you’ll end up getting their work – and get paid. To make their life even easier, it is better to put your contact information on every web page, be it on site header or footer, so that they can access the contact details easily without going here and there.
Get Recommended | Simple Portfolio Websites
Compelling content also comes in the form of testimonials written by relevant people, such as you existing clients. Testimonials add a level of trust, reassurance and authenticity, further proving your experience and ability to create top quality work. It not only shows the clients’ recognition on your expertise, but also lets the potential clients know what they can expect from both your skills and work ethic. But always remember not to lie, and choose the honest testimonials that describe the truth.
Only Use High Resolution Images | Simple Portfolio Websites
The visitor is there to see your work at its best quality, not a low quality optimized for bandwidth. Depending on what you do, your portfolio should include big high-quality images, clearly accessible to the potential client. When a potential client goes to your view your portfolio, they expect to see high resolution, professional looking images. So give them that! Don’t display “full size” images at 300px by 300px.
Keep It Fresh | Simple Portfolio Websites
Your portfolio should be a growing marketing tool. It has to convey your full range of skills and most impressive achievements. The best portfolios are never static. As you create new and better work, make sure you make additions to showcase your latest projects, but with the same focus on careful curation! Google loves fresh content, so a great way to improve the search ranking of your website is to keep it up-to-date through a blog. Always keep your posts relevant and linked to what it is you do, as that’s why people are looking at your site to begin with.