Simple Stationery Design Tips | White-Space At Work: Why Less Is More In Your Stationery Design
Simple Stationery Design Tips | In today’s tech-driven world, small business owners often rely heavily on social media networks and email to stay in touch with potential and existing clients. While these are effective tools that can help you contact your clients quickly, there’s a certain intimacy that’s lost when delivering messages through the digital medium. Every company can benefit from quality letterheads, business cards and other forms of stationery that reflect the professionalism of the company and convey its branding identity. There’s a huge difference between getting a letter on standard blank paper, and receiving one written on paper with beautifully designed letterhead. Well-designed stationery can end up doing wonders for your business, so you should use it to its full potential.
Sometimes, small business owners do not place a great deal of emphasis on designing their business stationery items, and some don’t even use any stationery at all in this age of electronic communication and marketing. However, well-designed, professional, and aesthetically pleasing business stationery is crucial, because it not only identifies your company, but it is also a great marketing tool.
Keep The Design Simple | Simple Stationery Design Tips
One of the most vital principles behind designing effective letterheads is to keep the design as simple as possible. Keep in mind that your stationery is a delivery mechanism – it’s not the message itself, rather the supporting structure that delivers that content. Choosing a design that has plenty of clean white space will help your message stand out. A design that is too cluttered will distract your clients from noticing the important things on the stationery, such as your contact information and logo.
Brand It | Simple Stationery Design Tips
Branding should be the top priority for every business owner, as it allows clients to build up recognition for your logo and your company. Since your logo represents your company, it’s absolutely necessary to include it on your stationery. Well-designed business stationery tells existing and potential clients that your company is legitimate and professional. High quality stationery designs will leave a long-lasting impression, and you should think of your business stationery the “face” of your company. Clients are always willing to purchase from an established brand as their trust will be unfailing, so custom printing stationery items can not only help you build your brand, but also act as a marketing campaign.
Choose Color Scheme Carefully | Simple Stationery Design Tips
When you are choosing the design for your stationery, you will have to consider the overall color scheme. You should go with complementary colors for the paper, as they tend to look best together. So if you go with bright colors for your company logo, you should go with a bright colored paper. However, keep in mind that the goal of your stationery items is to communicate a message, so make sure the colors you choose aren’t too dark, otherwise your message might become illegible.
Pick Impressive Paper | Simple Stationery Design Tips
Nothing will make or break your business stationery like the quality of the paper that you use. It’s crucial to use only the most premium paper or highest quality stock for your professional communication. As long as it’s thick and the texture feels luxurious, you will definitely leave the right impression on your clients. A client will notice the difference between standard photocopier paper and thick, glossy, high-quality paper. This small detail can be enough to change the perception of your brand in the mind of a potential client.
Essential Elements | Simple Stationery Design Tips
You will want your stationery to be aesthetically pleasing, but also functional. When working with stationery designers to come up with a new look for your stationery, take some time to think about exactly which elements you want to include in every stationery item. The basics which a company will want to have are address, contact telephone numbers, email and website, along with official information such as the company’s registered number and the VAT number, if applicable.
Avoid Complicated Fonts | Simple Stationery Design Tips
No matter what the goal of your stationery might be, it’s always best keep your design simple, and your message short and concise. By staying brief, you will get your point across quicker and will avoid wasting your client’s time. Selecting font styles and colors that are easy to read is a must. Text should be printed in an easy-to-read format, aligned left to right. Using no more than two different fonts keeps the style consistent and the text readable.