Simple Web Design Tips | Surprising Things The Best Photography Websites Have In Common (And What You Can Learn From Them)
Simple Web Design Tips | If you’re a freelance photographer or if you’re looking for your next gig, a portfolio of your best work is crucial. Clients and employers want to see your skills and form a quick impression. What it ultimately comes down to is quickly answering the question “why?” for a visitor, and showing your personality, making it easy for them to navigate around your portfolio and reach you, and making it clear what you can offer them. Whether physical or online, your portfolio is your career calling card.
For photographers, having a portfolio website is vital because it’s one of the best ways of getting new projects and clients. How you showcase all past work online is critical to landing any new gigs down the road. People want to see great examples of your work and what you’ve created in the past. Give your work that extra edge online with this simple guide to building a portfolio website that stands out from the crowd.
Have A Clear Logo And Tagline | Simple Web Design Tips
Your logo is your face, and your tagline is who you are. In the short-attention-span internet age, you have to be able to grab the attention and answer the question “why?” very quickly. In the Western world, we read from left to right, top to bottom, so it makes sense to put your logo in the top left of your website so that visitors can instantly figure out who owns the website. Your tagline should be short and snappy, summarizing what you do. By having a simple logo and concise tagline, a potential client will quickly see who you are (your name is in the logo, and the style of the logo will give a sense of your photography style) and what you do (the short description you offer in your tagline).
Make Your Portfolio Easy To Navigate | Simple Web Design Tips
This is pretty forehead-slapping common sense. Still, it’s worth mentioning: even the most beautiful websites don’t mean jack squat if they’re hard to navigate. People’s attention spans are short. Your online portfolio has to be quick and easy to navigate. Creating an intuitive navigation is not as straightforward as it sounds, so pay close attention to your choices. Don’t slow visitors down by getting too creative with the navigation or trying something you’ve never done before. Chances are, it won’t impress them. Instead, go for something simple and elegant.
Make It Easy To Contact You | Simple Web Design Tips
What’s the ultimate goal of having a photography portfolio? To get clients – and get paid. The easier you make it for a visitor — a potential client — to be able to reach you, the better the chance you’ll end up getting his or her work – and get paid. Devote space on your homepage to telling people how they can contact you. Different people prefer different methods of contact, so provide them with a few ways that they can do so – make it easy for them.
Don’t Show Everything – Only The Best | Simple Web Design Tips
Keep the “B-sides” off of your portfolio. It’s easy to upload a hundred images, but that doesn’t mean it’s a smart idea. Some photographers, especially those just starting out their careers, have a tendency to go overboard. However, this tactic can backfire. Think of your portfolio as your greatest hits album. Only showcase the hits — your absolute best, most impressive and outstanding work —and keep the lesser work samples off of your portfolio. Also, remember to categorize your work samples to make the browsing of your portfolio easier.
The Power Of Testimonials | Simple Web Design Tips
If there is a chance for you to include testimonials from your former clients, particularly clients from big brands, you must add them. Social proof is one of the most powerful ways to reduce risk for a potential client. Think about it: if you’re not sure of this new business and see people raving about the quality of the work, and you see a link going to the website in question to prove that it’s legit rather than a lame fake testimonial, then you’re much more likely to take a chance. It not only shows the clients’ recognition on your expertise, but also lets the potential clients know what they can expect from both your skills and work ethic.
“About Me” Page | Simple Web Design Tips
You want people to feel that your website layout is truly your own and that it conveys your own personality and style. It’s all about you. Let people see the man or woman behind the mask (i.e. the camera). Share your background, where you came from, how many years you’ve been in the business, etc. Creativity is all about originality and sometimes people are put off by faceless, corporate websites.